Warner Bros. and Artificial Life, Inc. Announce ‘Happy Feet’ Mobile Game for Japan

Artificial Life Inc. logoWarner Bros. and Artificial Life, Inc. Announce ‘Happy Feet’ Mobile Game for Japan
HONG KONG and TOKYO,(rushprnews)  April 23, 2007 — Hong Kong-based Artificial Life, Inc. (OTCBB:ALIF), a leading provider of award-winning mobile 3G technology and applications, today announced the signing of a mobile game development agreement with Warner Bros. Digital Distribution, a subsidiary of Warner Bros. Home Entertainment Group.

The parties agreed to develop a mobile game for the Japanese market based on the Oscar(tm)-winning animated feature movie “Happy Feet.”

The new “Happy Feet” mobile game will consist of six mini-games that closely resemble key scenes and themes from the award-winning movie. The mini-games can also be played as separate games. The game distribution will commence and coincide with the release of the DVD of the “Happy Feet” movie in Japan in mid 2007. The game will support most popular 2.5G and 3G Japanese phones.

“This represents the first time Warner Bros. will release a mobile game in the Japanese market which is based upon a Warner Bros. ‘tentpole’ theatrical release. We are delighted to be working with Artificial Life to do so,” said Julian Lai-Hung, Director of Digital Distribution, Warner Entertainment Japan.

“We are honored to work with the team at Warner Bros. Japan to develop this cool ‘Happy Feet’ mobile game. It is an exciting game and will certainly attract many movie goers and fans of ‘Happy Feet.’ The cooperation with Warner Bros. Japan will also kick start our games distribution in Japan, one of the most sophisticated mobile markets in the world with the highest number of 3G subscribers, and further strengthen our position as the leading global mobile 3G game developer,” said Eberhard Schoneburg, CEO of Artificial Life, Inc.

About Artificial Life, Inc.

Artificial Life, Inc. (OTCBB:ALIF) is a public U.S. corporation headquartered in Hong Kong and a leading global provider of award winning mobile technology, content, games and applications (see also www.artificial-life.com and www.botme.com).

About Warner Bros. Digital Distribution

The Warner Bros. Home Entertainment Group was founded in 2005 to bring together all of the Warner Bros. Entertainment businesses involved in the digital delivery of entertainment content to consumers, including home video, online, wireless, games and anti-piracy and emerging technologies operations. WBHEG is a strategic recognition of the ongoing changes in the way consumers view entertainment product and seeks to maximize current and next-generation distribution scenarios to make the Studio’s content available to audiences through as many channels, platforms and devices as possible.

Forward-Looking Statements:

This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include, without limitation, statements regarding our future results of operations, financial condition and business prospects. In some cases, you can identify forward-looking statements by terminology such as “may,” “will,” “should,” “expect,” “intend,” “plan,” “anticipate,” “believe,” “estimate,” “predict,” “potential,” “continue,” or the negative of these terms or other comparable terminology. Although such statements are based on our own information and information from other sources we believe to be reliable, you should not place undue reliance on them. These statements involve risks and uncertainties, and actual market trends or our actual results of operations, financial condition or business prospects may differ materially from those expressed or implied in these forward looking statements for a variety of reasons. Potential risks and uncertainties include, but are not limited to, our ability to obtain additional funding to operate and grow our business; the unproven potential of our mobile gaming business model; changing consumer preferences and uncertainty of market acceptance of our products; timely adoption and availability of 3G mobile technology; market acceptance for use of mobile handheld devices to play the interactive games; unpredictable mobile game development schedules; our reliance on a relatively small number of brands; our ability to license brands from others; our dependence upon resellers and telecommunication carriers and operators to distribute our products; our ability to successfully develop, introduce, and sell new or enhanced products in a timely manner; and the timing of new product announcements or introductions by us or by our competitors. For additional discussion of these risks and uncertainties and other factors, please see the documents we file from time to time with the Securities and Exchange Commission, including our Annual Report on Form 10-KSB filed on April 3, 2007. We assume no obligation to update any forward-looking statements, which apply only as of the date of this press release.

CONTACT:  Artificial Life, Inc.           Sandy Yeung           (+852) 3102 2800           ir@artificial-life.com             Edelman Public Relations           Anna Vrechek           (+323) 202-1908           anna.vrecheck@edelman.com

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