Xbox 360 HD DVD Player Moves to $179, Adds Five Free HD DVDs
Xbox LIVE to promote HD DVD versions of â€œ300â€ and â€œHeroes: Season 1.â€
SAN DIEGO, CA (rushprnews) July 26, 2007 â€” Today at Comic-Con International 2007, Microsoft Corp. announced it will lower the price of the popular Xbox 360â„¢ HD DVD Player from $199 to $179 ERP (United States only) starting Aug. 1, 2007, and will add five free HD DVD movies for anyone purchasing an Xbox 360 HD DVD Player between Aug. 1 and Sept. 30.
In addition, Microsoft further solidified the Xbox 360 as the ultimate high-definition (HD) entertainment platform, with key announcements around the HD DVD launches of â€œ300â€ from Warner Bros. Home Entertainment Group and â€œHeroes: Season 1â€ from Universal Studios.
To promote the HD DVD versions of â€œ300â€ and â€œHeroes: Season 1,â€ Microsoft unveiled exclusive content for Xbox LIVEÂ® Marketplace. Xbox LIVE will offer â€œ300â€ on demand in HD starting Aug. 14, and is working with Warner Bros. at Comic-Con on a Bringing It Home campaign featuring â€œ300â€ and other Warner Bros. properties. In advance of the street date for the â€œHeroes: Season 1â€ HD DVD boxed set, Xbox LIVE members will be able to download for free the showâ€™s pilot episode in high definition for a limited time. Members will also be able to download trailers, teaser scenes and other promotional materials highlighting the â€œHeroes: Season 1â€ boxed set on HD DVD.
Already the most affordable high-definition player available, the Xbox 360 HD DVD Player is the best solution for movie lovers seeking HD content in the highest possible resolution. The playerâ€™s price reduction to $179 (U.S. ERP) continues to set the bar for value, making the Xbox 360 platform the most affordable solution for consumers seeking the broadest, most compelling selection of next-generation gaming and HD video experiences.
â€œWith the price reduction to $179, the Xbox 360 HD DVD Player continues to be the most affordable way to enjoy high definition,â€ said Jeff Bell, corporate vice president of Global Marketing, Interactive Entertainment Business, Entertainment and Devices Division at Microsoft. â€œFrom the beginning, we set out to offer Xbox 360 owners an unrivaled high-definition experience, with a choice of optical discs on the HD DVD format and digital downloads through Xbox LIVE Marketplace â€” both of which have a selection of the best content Hollywood has to offer. Todayâ€™s announcements around â€˜300â€™ and â€˜Heroes: Season 1â€™ are great examples of how we believe HD content can be offered to consumers.â€
In addition to the price drop, Microsoft is extending Toshibaâ€™s highly successful â€œPerfect Offerâ€ of five free HD DVD discs to Xbox 360 consumers. Previously exclusive to Toshiba HD DVD Players, with the purchase of an Xbox 360 HD DVD Player at the new low price of $179 ERP, consumers can choose five HD DVD titles for free from a selection of 15 popular titles through a mail-in offer. With a retail value of over $140 (U.S.), this promotion makes the Xbox 360 HD DVD Player one of the most compelling offerings for consumers looking to make the leap into HD this holiday season.
About Xbox LIVE
Xbox LIVE is the first and most comprehensive unified online entertainment network seamlessly integrated throughout the entire console experience, making it easy for people to find the friends, games and entertainment they want from the moment they power on their Xbox 360 system. Xbox LIVE connects millions of members across 25 countries to enjoy hundreds of multiplayer games, downloadable games via Xbox LIVE Arcade, free and premium playable game demos, music videos, TV shows and movies in the United States as well as new game levels, characters and vehicles for all their favorite retail games. More information can be found online at http://www.xbox.com/en-us/live.
Founded in 1975, Microsoft (Nasdaq â€œMSFTâ€) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
Note to editors: If you are interested in viewing additional information on Microsoft, please visit the MicrosoftÂ® Web page at http://www.microsoft.com/presspass on Microsoftâ€™s corporate information pages. Web links, telephone numbers and titles were correct at time of publication, but may since have changed. For additional assistance, journalists and analysts may contact Microsoftâ€™s Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/presspass/contactpr.mspx.