comScore Media Metrix Ranks Top 50 U.S. Web Properties for July 2009

Web Users Travel Eco-Friendly to Green Sites; Toy Site and Teen Site Visitation Spikes During Summer Vacation

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. Web activity at the top online properties for July 2009 based on data from the comScore Media Metrix service. Green Sites and Auto Manufacturer Sites saw gains after the launch of the federal ‘Cash for Clunkers’ program. Online visitation to toy sites and teen sites gained as students looked for ways to fill their summer vacation free time.

Americans Go Green for Extra Green

Americans sought information about green initiatives surrounding automotive transportation with the launch of the federal ‘Cash for Clunkers’ program, with visitation to Green sites growing 15 percent in July to 17.5 million visitors. NaturalPath Media led the category with 2.1 million visitors, followed by Yahoo! Green with 1.9 million and ECOMII with 1 million.

Auto Manufacturer sites saw growth as well, jumping 14 percent to 27.1 million visitors, representing a high for the category in the past year. General Motors led the category with 7 million visitors (up 20 percent). Toyota grabbed the #2 position with 6.9 million (up 46 percent) and also ranked second among the top gaining properties in July. Ford Motor Company ranked third with 6.2 million (up 12 percent), followed by Honda with 4 million (up 23 percent) and Chrysler with 3.1 million (up 20 percent).

“The ‘Cash for Clunkers’ program contributed largely to the growth of Green sites and Auto Manufacturer sites in July,” said Jack Flanagan, comScore executive vice president. The combination of owning a more fuel-efficient car while receiving a cash-back bonus really sparked the interest of many Americans, who were prompted to visit these sites to gather information on the program and ultimately determine whether it was something from which they might benefit.”

 

Toy Sites and Teen Sites Keep Vacationing Students Busy

Summer vacation means more leisure time for children, prompting parents to scour toy sites for fun activities to keep their kids occupied. The category attracted 18.6 million visitors in July, representing a 14-percent increase versus the prior month. Toysrus Sites led the category with 6.6 million visitors, followed by the LEGO Group with 2.9 million and Disney Shopping with 1.6 million. Ty Trade LLC ranked fourth in the category with 1.4 million visitors, up 148 percent due to their Teenie Beanie Babies promotion for McDonald’s Happy Meals.

Teens are also not immune to summer boredom, and looked to the Web for amusement in July. The Teens category grew 10 percent to 29.7 million visitors during the month. Alloy Digital Network ranked #1 in the category with nearly 11.6 million visitors (up 15 percent). Zwinky had 6.8 million visitors (up 13 percent), followed by MYYEARBOOK.COM with 5 million visitors (up 8 percent) and Nickelodeon Teens with 3.2 million visitors.

 

Top 50 Properties

Google Sites continued to lead as the most visited property in June with nearly 158 million visitors, followed by Yahoo! Sites with 156.5 million visitors and Microsoft Sites with 129 million visitors. Facebook.com moved up again in the rankings to #5, marking its highest-ever ranking. Answers.com Sites ascended 5 spots to #26 with 28.4 million visitors. Gorilla Nation jumped 4 positions to #31, while Twitter moved up the rankings to the #42 position with 20.1 million visitors.

 

Top 50 Ad Focus Ranking

AOL Advertising (renamed from Platform-A) led the July Ad Focus ranking, reaching 91 percent of all Americans online. Yahoo! Network ranked second, reaching 88 percent of the population, while ValueClick Networks ranked third with an 83-percent reach. Yahoo! Sites and Microsoft Media Network each climbed one spot grabbing the #5 and #9 positions, respectively. Google climbed two spots to the #8 position with a reach of 77 percent.

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Table 1

comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)

July 2009 vs. June 2009

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix

                                      Total Unique Visitors (000)

                                  Jun-09     Jul-09     % Change      Rank by  

                                                                       Unique

                                                                     Visitors

Total Internet:Total Audience    193,896     195,538           1          N/A

Betawave Partners-Partial List     7,405      12,770          72           81

Toyota                             4,762       6,931          46          167

Heavy Networks                     3,762       5,302          41          227

Examiner.com Sites                 4,367       6,097          40          200

EducationDynamics, LLC             3,650       5,078          39          234

Office Depot                       3,564       4,791          34          250

GN Kids (Gorilla Nation)           3,612       4,823          34          247

Intergi Entertainment And Games    6,754       8,845          31          127

NFL Internet Group                 6,035       7,862          30          141

Ganz                               4,624       5,759          25          212

*Ranking based on the top 250 properties in July 2009.
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Table 2

comScore Top 10 Gaining Site Categories* by Percentage Change in Unique Visitors (U.S.)

July 2009 vs. June 2009

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix 

                                        Total Unique Visitors (000)

                                  Jun-09         Jul-09       % Change

Total Internet : Total Audience  193,896        195,538              1

Green                             15,240         17,466             15

Toys                              16,370         18,602             14

Auto Manufacturer                 23,894         27,144             14

Consumer Goods                    19,707         22,139             12

Incentives                        13,342         14,920             12

Gay/Lesbian                        3,189          3,552             11

Politics                          12,977         14,421             11

Teens                             26,892         29,692             10

e-cards                           18,458         20,349             10

Beauty/Fashion/Style              24,861         27,358             10

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Please visit the following link to view the Top 50 Properties and the Ad Focus Ranking for July 2009: http://comscore.com/Press_Events/Press_Releases/2009/7/comScore_Media_Metrix_Ranks_Top_50_U.S._Web_Properties_for_June_2009

 

About comScore Media Metrix

comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.


About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

 

Contact:

Sarah Radwanick
comScore, Inc.
press@comscore.com
312-775-6538

Source: comScore, Inc.