Aberdeen Group Publishes Key Study on How Top Companies Extend Marketing in the Mobile Channel–Complimentary Copy from iLoop Mobile Available Now
iLoop Mobile, the leader in mobile marketing solutions and services, along with other industry underwriters, are making available a complimentary copy of a new important study on the ROI and effectiveness of mobile marketing by Aberdeen Group entitled “The ROI on Mobile Marketing: Why It Pays to Reach Consumer on the Go.” According to a new report, leading organizations are engaging in anytime, anywhere marketing through mobile devices in ways that yield positive business outcomes, including increased customer acquisition, retention and profitability.
The report finds that 65% of Top Performer companies, compared to 13% of Laggard companies, are currently satisfied with their average return on marketing investment (ROMI) on mobile marketing campaigns. By contrast, only 40% of Top Performers, compared to 8% of Laggards, are currently satisfied with their average ROMI on traditional media (TV, radio, print). The fact that leading companies are 1.6 times more satisfied with their ROMI on mobile marketing versus marketing through traditional media helps explain why 62% of companies are increasing their budgets for mobile marketing even as they reduce or completely eliminate programs in many other areas.
The study outlines the strategies top performing companies have adopted in making mobile marketing part of their business, and includes best practices for the development and execution of mobile marketing campaigns. It explores important organizational actions, such as hiring resources that have mobile as part of their job descriptions, that top performing companies all have in common regarding success in mobile marketing. The report suggests that success in mobile marketing requires an internal company strategy for mobile, internal organizational capabilities, and establishing performance metrics for the channel.
No longer just the domain of text message based interactions and transactions with consumers, Aberdeen reports that mobile marketing has become a quickly evolving, sophisticated marketing channel with capabilities to create unique brand experiences and consumer interactivity. Top performing companies are now adopting multi-channel mobile marketing campaigns and initiatives that involve integration with traditional marketing channels and Websites, the creation of mobile Internet sites, rich media and video, mobile couponing, and many other mobile marketing capabilities ideal for today’s mobile consumer.
“The Aberdeen mobile marketing report is an important piece of research that will certainly help companies substantiate their investments into leveraging and building out their mobile marketing practice, ” said Michael Becker, VP Mobile Strategies and iLoop Mobile. “The report makes it clear that companies seeing success with mobile marketing are using it as a core element of their overall strategy, rather than seeing it simply as a tool for ad hoc campaigns.”
Access your complimentary copy here, offer expires October 30th, 2009 (http://www.aberdeen.com/includes/asp/sponsored_registration.asp?ci=/launch/report/benchmark/6096-RA-mobile-marketing-advertising.asp&spid=30411697). Paid copies for $399 available from Aberdeen Group after October 30.
About iLoop Mobile
iLoop Mobile is the leader in mobile solutions and services for interactive mobile marketing and mobile content distribution. iLoop Mobile makes it fast and easy for brands, agencies, direct marketers, content owners and other companies to create compelling and effective mobile marketing initiatives worldwide. iLoop Mobile’s software platform offers an integrated self-service SAAS solution for creating and managing all types of SMS marketing/messaging, mobile Internet sites, mobile enabled Web sites, IVR, mobile advertising and many other advanced mobile initiatives. Professional services and mobile marketing expertise are also available for companies looking for assistance with their mobile campaigns. For more information visit www.iloopmobile.com.
About Aberdeen Group
Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen’s analytical and independent view of the “customer optimization” process of Harte-Hanks (Information – Opportunity – Insight – Engagement – Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks call (800) 456-9748.
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