When it comes to search engine optimisation, businesses should look towards the creation of video content as an additional method of drawing more traffic to a domain, and to support existing search marketing campaigns says social media and SEO agency Punch Communications.

Video has rapidly become one of the most popular and effective forms of online content, and as such, the optimisation of such content is now of vital importance. Comscore recently reported that nearly 178 million U.S. Internet users watched online video during the month. Viewing figures continued to reach record levels in December, with 33.2 billion videos viewed during the month.

As such, Punch has indicated that businesses need to incorporate video content into their website, as another outlet for optimisation that will gain them additional traffic and potentially leads. High quality video content improves the change of people linking to a site, and even basic levels of optimisation, such as tagging and the use of social bookmarks, can have a significant effect on its reach.

Pete Goold, Managing Director of PR agency Punch Communications, said: “The growth of online video content as a means of grabbing the attention of and engaging consumers has had a big impact on the search marketing industry. Although Google’s rules, combined with the fact that videos are often displayed using flash, it is possible to optimise video content for search engines, and when successful this can reap huge benefits.”

Punch Communications is a leading PR consultancy dealing in the search marketing (SEO) industry. Over the past few years Punch has successfully adopted emerging digital public relations techniques such as SEO and social media, and having found success in these areas, now offers some for of digital PR to each of its clients.

The agency has been the subject of a growth spurt in recent times, and is still looking to add new and established members to its expanding team of PR consultants. Any interested parties can get in touch with HR manager Erica Parsons via Erica@punchcomms.com.

For more information on Punch, or to enquire about the agencies search marketing services, please call 01858 411 600, or visit punchcomms.com.