Merrell have won over many fans in the States, however the UK is fast catching on to the outdoor performance footwear specialists.
Owned by the Wolverine Group, Merrell is a well known brand in America and the outdoors market, but are relatively unknown in the UK, despite their enormous range of fine quality shoes and sandals. Active outdoor enthusiasts have long appreciated their Merrells for the exceptional comfort and support provided and a range of styles which is second to none.
FitnessFootwear.com has long recognised the potential of the brand, and is the footwear of choice for office staff when they head out into the great outdoors. Raising the profile of the brand in the UK is a mission for them and not without good cause. “Once you’ve experience the comfort and fit of Merrell footwear, there’s no going back” claims Luke Barlow, MD, a fact not lost on the staff.
Whilst Merrell’s motto is to “Get Outside”, their range has expanded to provide the indoor enthusiast with the same level of comfort and support through their slipper and after sports shoes which are universally praised for their comfort. The Merrell Jungle Moc offers one of the most comfortable shoes ever made, with soft foot-hugging water resistant pigskin uppers which see many purchasers hardly ever take them off. They are equally at home indoors and out, and are the perfect after-sports shoes providing the ultimate in comfort to relax the feet after a strenuous exercise session.
Merrell have developed a complete footwear solution, and are not restricted to high performance sportswear.
Whilst the brand is predominantly known for its technology to offer a full protection system for the feet, they have made considerable inroads into the fashion footwear market, with innovative styles incorporating the same off-road technology into a more casual style of shoe. No mode typifies this better than the womens Merrells Siena sandals range. Ideal for the summer they have rapidly become one of the most popular brands of women’s sandals for their comfort and easily combinable colour schemes. The strappy sandals feature an anatomically moulded footbed which provides excellent arch support and superior grip on all surfaces, with a minimalist design and the highest quality materials. They are guaranteed to stay looking great after many miles have been clocked up.
The mens Merrells range is extensive, catering to all walks of life from rugged cross country hiking boots and sandals to cross-purpose trainers and water shoes. They offer the outdoor enthusiast with the latest technological advances to cope with the most demanding environments, and clearly demonstrate the high level of innovation at Merrell. One of the all time bestselling men’s models is the Merrell Intercept multisport trainers which are already legendary for their all round use across a wide range of outdoor pursuits.
Brand loyalty often sees customers stick with a tried and tested brand, however the growing praise for Merrell in the UK is seeing many discover the brand and switch over from their favourite brands, attracted by the wide range of styles, comfort and colour choices. As FitnessFootwear.com continues to champion their cause it will not take long for the brand to become a number one in the UK market as more and more people are won over to the supreme comfort and support provided. For those yet to try out Merrell shoes it is time to take a closer look and to find out what the Americans have known all along.
Details of the full range of Merrell sandals, slippers, shoes and boots can be found at www.fitnessfootwear.com