Online Marketing Agency The JAR Group Announces Affiliate Management Partnership with Beauty Company DHC    

Brooklyn, NY, June 2010 – The JAR Group, an online marketing agency based in the DUMBO neighborhood of Brooklyn, New York, has announced that it is partnering with leading skincare provider DHC and will be managing its million-dollar affiliate program. The JAR Group will manage both the U.S. and Canadian programs. They will leverage their long-standing industry relationship with top publishers as well as their experience with affiliate networks to drive revenue and create value for DHC.

DHC is a leading direct-to-consumer provider of beauty products, including skincare, body care, and cosmetics, as well as gourmet food. DHC USA Incorporated operates in the U.S. as an American subsidiary of DHC Corporation, Japan’s number one direct skincare company. As the affiliate marketing outsource program manager for DHC, The JAR Group will work to optimize DHC’s pre-existing program through the development of a concise program management strategy based on best practice standards. The JAR Group will develop a strategy that consists of an integrated management of communications, recruitment, optimization, and reporting.  

A.J. Lawrence, Founder and CEO of The JAR Group, says of the partnership with DHC, “We are looking forward to using our expertise as affiliate outsource program managers to drive increased revenue for the DHC affiliate program. DHC already has an established affiliate program and a huge presence worldwide, and our team is excited to further build out their presence in the U.S. and Canada and create value.”

“>“> “Today’s marketplace requires innovation and expertise in order to best reach potential customers,” states Gary Gauntt, President of DHC USA, headquartered in San Francisco, California. “DHC’s new alliance with The Jar Group not only enables us to take our existing affiliate programs to the next level—anticipating and implementing strategies that don’t strictly maximize revenues, but also enhance the customer experience.”

DHC adds to a growing list of The JAR Group’s affiliate management clientele, which currently includes Tunecore, Doheny’s Water Warehouse, DollarDays International, Waterford, Wedgwood, and Royal Doulton US and UK programs. The DHC affiliate program will be managed by The JAR Group’s award winning affiliate marketing team, led by Donna McCarthy, Director of Performance Marketing.

To inquire about DHC’s affiliate program or how The JAR Group’s affiliate marketing team can help build, optimize, or manage your affiliate program, contact info@thejargroup.com.

About The JAR Group:

The JAR Group is an interactive marketing agency that helps companies understand online behavior to drive increased traffic, sales, and revenue. The JAR Group starts every engagement by learning its clients’ business objectives and researching its competitive space before devising a comprehensive strategy that is then executed with precise, measurable tactics to fit a client’s targeted goals. The JAR Group offers a full suite of online marketing services including SEO, digital advertising, market research, affiliate program management, analytics reporting, and social media marketing.

About DHC
DHC USA Incorporated is the American subsidiary of DHC Corporation, Japan’s No. 1 direct mail skincare company. They are a leading direct-to-consumer provider of beauty products, including skincare, body care and makeup items, as well as delicious gourmet food. DHC products are available by catalog and through the ecommerce website at www.DHCcare.com. The vision behind DHC is rooted in the beneficial properties of virgin olive oil. Found to be one of nature’s finest ingredients for helping women achieve and maintain healthy, younger-looking skin, olive oil became the foundation for DHC’s full line of skin-gentle products.