With more than 20 years of sales, marketing and management experience in the direct marketing industry, Steven Gray has joined iLoop Mobile, Inc. as Chief Operating Officer. He will be responsible for sales, marketing and ser
://rushprnews.com/javascript/tiny_mce/themes/advanced/langs/en.js” type=”text/javascript”> vices at iLoop Mobile. In his role as a key member of the executive team, Steven will be important in positioning the company for accelerated growth.
Most recently, Steven was COO at Money Mailer, LLC, where he was charged with developing both their interactive and mobile channels as an integrated communication solution to support traditional direct marketing. Specifically, Steven led the Money Mailer initiative to integrate mobile into its core offering. As a result, Money Mailer became a known leader in the “hyper-local” space and one of the first companies able to offer small, local businesses the ability to leverage mobile as a key customer acquisition and retention tool. Prior to Money Mailer, Steven was Senior Vice President at Harte-Hanks and was responsible for building their successful automotive practice.
“After seeing the incredible effectiveness of mobile marketing, I became a strong advocate for the channel,” said Mr. Gray. Since 2008, Steven has been a frequent speaker on the benefits of multi-channel marketing and the positive effect that mobile can bring within a well-structured communication curriculum.
“I could not be happier about Steven joining iLoop Mobile,” commented Matt Harris, iLoop Mobile CEO. “We’ve grown the company rapidly over the past several years, solidifying our position as the industry leader in mobile marketing. We will undoubtedly benefit from Steven’s background and experience, and from his leadership qualities. I’m looking forward to working closely with Steven to accelerate our growth in this fast-moving market.”
As COO, Steven will bring an analytics discipline to iLoop Mobile and help determine not only how to leverage data to drive mobile marketing strategies but provide proof points for how well the channel is performing. “I am a firm believer that data is king and we must be the leader in integrating analytics throughout the entire campaign process,” says Steven. “iLoop Mobile is well positioned as the leader in the mobile marketing space and I am excited to bring a multi-channel acumen to the organization that I believe will help our customers immediately.”
Mr. Gray has been married for 17 years to his wife Shelley, has three boys and resides in Southern California. He is a graduate of CSUF with interests that include coaching club soccer, spending time on the beach and watching college football.
