Newly launched lead generation technology brand, OneCall Communications, today announced a senior leadership appointment as Tim Thomason assumes the post of Vice President of Marketing. This indicates a clear signal of OneCall’s mandate to place true market-driven, customer-focused communications at the heart of its brand advancement initiatives.
A corporate and agency industry veteran with notable global brand credentials, Thomason will head the U.S. offices in Atlanta, GA for the Montreal-based technology company. His duties will span research and strategic planning, brand advancement, advertising, public relations, online presence, customer experience, direct marketing and general product and business development. Serving OneCall in a consultative role and successfully guiding the initial brand development, positioning and launch process makes this a natural transition.
OneCall’s Founder and President, Lawrence Shaw said, “Tim’s extensive experience in virtually all marketing disciplines provides a solid foundation to build the type of leadership brand we have envisioned. We believe in a customer-focused approach; listening to our audience and engaging them in a dialog rather than a monolog towards shaping the direction of the OneCall brand. Our commitment to corporate as well as social responsibility makes Tim a natural addition to our senior leadership.” He described Thomason as a “true brand steward with an intuitive knack for synthesizing research and customer input into practical winning strategies.”
In September 2010 OneCall Communications launched with the unveiling of its initial offering, The Real Estate Hotline, a full-featured call capture technology delivering high performance lead generation, marketing and communications solutions for today’s forward-thinking real estate agencies and agents. “Call capture technology is one of the trade secrets that many progressive real estate agents and agencies use, and can provide a distinction between struggling businesses and booming operations,” Thomason said. “Information gathered through beta testing with flagship clients, along with product development from our team of licensed real estate agents, mortgage brokers and lead generation experts has produced the next generation in call capture lead generation technology, and uncovered many exciting new ideas for products in development to compliment The Real Estate Hotline and drive change in the industry.”