It is unfortunate that most brands today have failed to command attention as they had been introduced into the market by using advertising rather than public relations.
After all, public relations play a role that is long term, in order to create a positive perception for any new brand. The communications conscious society of today is bombarded with commercial messages all the time. In order to create a place in this saturated marketplace, it needs to be able to generate as well as command favorable publicity in the media.
This is where a press release or a newswire plays a major role as it helps to educate and to build customer loyalty for the brand. Also, many people hardly believe all that they see in advertisement. Rather, they attach much more credibility to all that is being communicated through press release. As a matter of facts, it is reported in a Nielsen‘s press release that “Ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising.”
You need to select a credible newswire that is written as well as effectively timed in order to hype your media announcement.
This way you can get added exposure to the media as well as to your potential customers who are searching for your products or services online.
Public relations is being effectively used in order to mitigate and even manage all kinds of brand related crisis. It becomes much easier to shape opinion, inspire action and even be able to change perspectives about brands, once you tend to use press release.
All that you need to do is to place your press release in a strategic way so that the company is able to display its hold on its brand values, credibility as well as consistency.
Public relations is all about managing reputation besides being able to connect the brand with customers. While advertising is a one-way communication, public relations places its emphasis on two-way communication as it ensures feedback from customers.