Hollywood celebrity make-up artist Phaedra L. Williams introduces new packaging and new products
Phaedra Beauty, founded by celebrity make-up artist Phaedra L. Williams renowned for her expert color matching for a variety of complexions and custom-blending, has re-launched her products with new packaging.
Williams launched Phaedra Beauty more than 10 years ago from her leisure Los Angeles-based studio where she spent years developing and custom-blending foundations and pressed powders for clients who found other make-up brands were missing the mark when it came to matching hues for olive and darker skin tones. Williams distinctively formulated her cosmetics with a warm yellow undertone to look natural on all skin tones. Colors from the line range from Fair, Olive, Medium and Dark.
Phaedra Beauty products are now packaged with a new contemporary look, cloaked in onyx with silver script. The line continues to offer its classics: foundations, concealers, pressed and loose powders. Its signature mint-scented lip gloss is also now available in beautiful charm bracelets, necklaces and key chains. Phaedra Beauty offers trial sizes online at www.phaedrabeauty.com
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Phaedra L. Williams has appeared on television as a beauty expert. She is available for television, radio, print and online interviews. Contact Phaedra at firstname.lastname@example.org
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