A team of Wharton MBA students announced that their venture, Perseus Mirrors (www.perseusmirrors.com), will be releasing the world’s first interactive smart mirror geared towards consumers. Individuals will be available to reserve a mirror through a Kickstarter campaign (which starts July 26th) for as little as $249. The mirror features voice-activated controls and allows users to access a number of different functions that enhance the daily “getting ready” experience.
Erik Skantze, CEO of Perseus Mirrors stated, “People, on average, spend over 30 minutes in front of the mirror every day. We designed our mirror to make those 30 minutes as efficient and fun as possible so that users can leave their home feeling energetic, empowered, and ready to take on the day.” The Perseus mirror allows users to see and interact with relevant information such as weather, news, and calendars while they are brushing their teeth, shaving, or putting on make-up. For those extra groggy weekday mornings, the Perseus “commute” feature enables users to review a list of possible modes of transportation, whether it be train, bus, or ride sharing service, and to get live information to ensure they get to their destination on time.
Perseus is dedicated to making the mirror experience enjoyable for the user, highlighted by a high-definition camera that gives individuals the ability to take pictures with a simple voice command. Users can take the perfect ‘selfie’ and then apply a variety of filters or share pictures through the desired social media platform. The mirror also features video playback functionality that connects with video sharing services and allows users to watch a wide variety of media, whether it be a tutorial for a new make-up technique or the latest sports highlights.
Along with the mirror, the team is releasing an open software development kit, meaning that developers will be able to create widgets and other apps for the mirror. In regards to the decision to release this SDK, Skantze says: “We wanted to create an experience that would be customized to each individual user. One person might want to read up on the latest celebrity gossip, while another might want to see a video about the presidential election, and another may want to listen to R&B while getting ready. We need the flexibility to fit each of these needs. The possibilities are endless and this is just the beginning. We are going to change the way people start their day.”
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