Vancouver, BC: Radical I/O, a mobile and web app development company in Vancouver, Canada, has released a VR/360 mobile app for the BC Lions of the CFL. This mobile app will take fans into a spectacular immersive video experience. The app contains in-game and behind-the-scenes video, giving users the ability to be a part of the action and discover just what it’s like to be a BC Lion.

“We are thrilled to launch the BC Lions EXP app and offer Lions fans a new way to engage with their favourite team – to get on the field or be in the locker room right alongside the players for huddles, pep talks and touchdowns”, said Ian Sim, Co-Founder and CEO of Radical I/O. “We love building apps that bring new ways to increase connectedness in our communities. In this case, we’re excited that we get to help the connection grow between the team and their fans. The VR/360 videos in the BC Lions EXP app brings fans right into the action and we can’t wait to see fans enjoying it!”

The use of Virtual Reality and 360° content is increasing at a rapid pace, and Radical I/O is helping the BC Lions of the CFL to become leaders in fan engagement and sponsorship integration.

• VR and Alternate Reality (AR) is predicted to become a $150 billion market by 2020

• VR and 360° video content helps fans become active participants instead of passive bystanders, as such content strengthens brand identification and team connection

• Virtual reality experiences are particularly relevant to the sports industry: 56% of VR consumers are interested in Sports

To download the mobile app, click on the iOS and Android links below.

Apple:  http://rad.ical.io/bclionsexpios

Android: http://rad.ical.io/bclionsexpandroid

About Radical I/O:Radical I/O is a mobile and web app studio and consultancy in Vancouver, Canada that develops technology with purpose. We are a trusted, relationship-focused and community-minded development partner with the expertise to help bring your vision to life. We provide services and solutions that are focused on quality, speed and value. All design and development is done in-house with local talent. From initial concept to delivered product, Radical I/O is focused on your goals and objectives every step of the way. Our team is committed to building long-term partnerships and delivering consistently excellent outcomes – we only deliver work we (and our clients!) are proud to showcase.