As a business owner, having the opportunity to show off your products and services to a wide audience for a couple of days offers a long list of advantages. A trade show provides you with such exposure. If you have never joined a trade show, it’s high time for you to reconsider. Surely you can find a local trade show you can participate in every year in your business location or in nearby towns and cities.
The trick to succeeding in such events is to ensure that you make a good impression. This is a crucial step especially if you’re new in the business. Learn four tried and tested ways you can leave a lasting impression during a trade show.
Make sure you get noticed
Hundreds of businesses join trade shows especially if the venue is in a highly strategic location such as a mall in the city, town centres or well-known hotels. At the same time, trade show events tend to get the attention of thousands of potential customers. To ensure that your booth stands out, you need to have the necessary materials such as a pull up display, pamphlets and product brochures. Show off what you offer with the right type of promotional materials.
Offer something unique and exciting
Sometimes, you need to go the extra mile to get the attention of people passing in front of your booth. Try adding a unique and fun activity that will entice attendees to engage with your team. For example, you can host a roulette or mini raffle game. You can also demonstrate how your product works by setting up a small table. If you have enough budget, you can also offer fun and interesting rewards like company souvenirs. Alternatively, you can give away samplers for free.
You should also try checking out your competitor’s booth. Find out what they offer and what type of gimmicks they currently use. Determine how you can offer something better to your customers.
Make sure your staff has enough training
Aside from giving away freebies and setting up gimmicks, it’s equally important to have a dedicated and well-trained staff during the trade show event. Customers will surely remember your business if they have a pleasant experience with your team. Train your staff to handle customers well. Everyone should have an in-depth understanding of the product or services that you offer. This way, they can explain things and answer customer queries with great confidence.
Don’t be afraid to throw in some humour
Everybody appreciates good old humour. Hence, you shouldn’t be afraid to throw in humour here and there. You can incorporate humour in your demonstrations, marketing materials and your banner stands. Also, do your best to spread positivity. Make everyone feel at home when they talk to your staff or check out your products and services.
Thousands of people often flock to a trade show to check out the latest offers in the market. Make sure your booth gets noticed by your prospects by following the tips and tricks provided in the guide above.
