Health and fitness, dieting, self-care. These are all hot button topics in today’s world. Now we can add one more to the list: makeup.

Beauty is in the eye of the beholder and today, that goes for all genders. Hundreds of years ago, men used to wear makeup—it was completely normal. But that wasn’t the case in America. American men have never been part of the makeup industry. Until today. 

Thanks to an upsweep of popularity in male fashion icons who promote makeup, makeover, and fashion in general, and shows like the Netflix original, Queer Eye, the makeup industry is starting to appear less like a women’s only world and more and more gender-neutral. 

There have been men out there testing the boundaries of makeup and gender for years. But the first signs of men in makeup in a more mainstream light started forming around 2010. Some believe Generation Z is partially responsible for the increase in acceptability and popularity of men wearing makeup. 

Whichever way you swing it, men in makeup is making waves. And the beauty community is changing. 

Makeup for Men: Nu Skin, Chanel, and MMUK, Oh My

Skincare companies of all shapes and sizes are coming to understand the importance of carrying a men’s line of something; whether that’s skincare or legit makeup. 

Whether it’s men’s care line specializing in innovative, anti-aging products. Chanel’s first line of makeup for men, Boy de Chanel, launched in South Korea and made its appearance this year in the U.S. MMUK is a makeup company designed for men, by men. 

The world is changing in a lot of ways, not the least of which in the makeup and beauty industry. Stay aware and take some time to learn more about men’s makeup, beauty, and the world of skincare. You might just find a product or two you’d like to try.