Cloud marketing is a strategy which has been in use for a number of years, which describes the processes by which a business or an organization markets itself online. A cloud marketing platform is essential to both the success of a digital marketing strategy and the management of that campaign. This approach is used throughout various methods of marketing, and it is heavily used with regards to pay per click (PPC) marketing. Rick Andreoli Montreal is our resident marketing expert and he has been discussing the benefits of cloud-based marketing for businesses with us. 

Those businesses which look to use PPC management services, will find that a cloud-based approach is used in order to bring the highest levels of success. With this in mind then let’s take a deeper look into what PPC marketing is all about, and how using cloud marketing can bring further advantages to the business. 

Pay Per Click 

PPC advertising is both a highly effective and very accessible form of marketing. Simply put, this is about the placement of relevant ads on various sites or search engines, the link from those ads will direct to the landing page which you have chosen. When a customer clicks the ad and goes through to your landing page, you will be charged for the click. Depending on where you have placed the ad, the cost of that click will vary, based on the quality and the traffic which your chosen site receives. 

What is The Strategy With Regards to Cloud Based Marketing?

The cloud based approach gives us a better grasp on the information or data which relates to our ad strategies and it can offer valuable insights which we can use to then improve how we go about implementing PPC. At the heart of that strategy are 4 elements which cloud marketing can be broken into. 

Establish Goals

Naturally the first step is to identify what success looks like with the marketing strategy, this increases the accuracy and effectiveness of the ad campaign. 

Development 

This stage of the plan sees the creative team get involved to map out where those PPC ads will be placed and what the content will look like. 

Maintaining 

Cloud-based PPC depends on real-time updates in order to reach the end user, the maintenance of the strategy will be quite essential. 

Evaluation

Strategies will need to be tweaked and improved and it is only through the evaluation of the content, the placement and the landing page which will identify any issues. 

Advantages 

Let’s take a high level look at what the advantages of cloud-based PPC are. 

• Highly targeted marketing to ensure that the right audience is reached
• Cost-effective thanks to its faster deployment 
• Intelligent approach based on a wide range of metrics and data, managed through the cloud
• The time to change and switch ad strategies based on the moving trends

These are just some of the incredible advantages which cloud-based PPC is able to offer businesses, not to mention the boost in leads and sales which the company will be able to make through this approach.