To ensure the success of your Facebook marketing strategy, you must engage with your Facebook users. Make sure you answer their questions, answer their concerns, and engage in conversation with them. Engaged users are more likely to become customers. Facebook’s algorithm rewards companies that engage with their customers and maintain personal connections. CRM software can help you track your customer engagement levels. You can also use Facebook to celebrate milestones and anniversaries, or promote special promotions.

Sprout Social’s deep dive into social media demographics

One of the most effective ways to engage consumers on social media is by using influencer marketing. Influencers can influence product sales and generate both positive and negative attention. Brands have increasingly realized the value of this form of advertising and have set up agencies to facilitate it. The success of influencer marketing depends on understanding the expectations of consumers and implementing campaigns that will resonate with them. For example, Sprout Social’s research shows that 61% of consumers would be more likely to purchase a product or company if a friend recommended it to them.

Video ads

When creating Facebook video ads, there are a few things that you should keep in mind. First, make sure your video includes relevant keywords. Studies show that 47% of the value of a brand is delivered in the first three seconds of an ad. You should try to make your brand as visible as possible from the very start, as this will increase the likelihood of conversion. You should also keep in mind that users often watch Facebook video content without sound. So your responsible marketing campaign should be built with the use of videos that send a message without actually saying it. Text in video ads is thus very common.

Carousel ads

The first step in creating a Facebook Carousel ad is to choose a campaign objective. Once you have selected an objective, you can create a campaign and add images and headlines. Depending on the type of ad, you can include multiple images and a unique headline. You will need to select the budget and time frame. Once your campaign is approved, your ad will appear on the home page of your target audience.

Status posts

There are many ways to use status posts for Facebook marketing, but the most common are announcements. Companies may use them to advertise promotional offers to fans of their Facebook page. An announcement may include the offer type, duration, and redemption method. Businesses may also use status updates to promote non-charitable causes.

Tracking your return on investment

If you want to maximize the ROI of your Facebook advertising campaign, it’s imperative that you know how to track your return on investment. While it’s relatively easy to measure ROI for eCommerce sites, lead generation campaigns can be more complicated. Facebook’s reporting doesn’t capture all of the data necessary to calculate ROI. That’s why we recommend using Ruler to connect your Facebook leads to your sales reporting, and to push revenue data into Google Analytics. This all helps to get a much better idea of what is happening with your social media marketing campaigns.