Ask Kid Rock & Jonas Brothers, Gunnar Optiks® Is a Hit At The Grammy Awards Gifting Lounge : RushPRNews - Newswire & Global Press Release Distribution

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Ask Kid Rock & Jonas Brothers, Gunnar Optiks® Is a Hit At The Grammy Awards Gifting Lounge

February 11, 2009


Elite Recording Artists And Industry Execs Flock To Wearable Eye Technology

LOS ANGELES (RushPRnews) 02/11/09-– The 2009 Grammy Awards® gifting lounge buzzed for three straight days about the hottest A-List, “must-have” product, GUNNAR Optik’s Digital Performance Eyewear. Created to combat the negative effects on eyesight caused by excessive viewing of digital images, GUNNAR’S innovative melding of technology and fashion not only caught the eye, but covered the eyes, of many of the biggest names in the music industry.

From Kid Rock requesting extra pairs for his recording studio, to the Jonas Brothers telling the GUNNAR staff they’ve been wearing them for the past three months to Rapper Ne-Yo donning the GUNNAR hat in support of the product during his E! Entertainment interview, the fashionable, practical and scientifically researched item can now count these A-Lister’s and countless other industry “players” amongst the rapidly growing throng of satisfied, and thankful, GUNNAR owners.

According to the American Optometric Association, more than 125 million Americans suffer from what is now commonly referred to as Digital Eye Fatigue or Computer Vision Syndrome. These conditions are caused by excessive viewing of digital images either via the computer, television or mobile devices resulting in headaches, dry eyes and even farsightedness. GUNNAR’s patent-pending, i-AMP™ lens technology has been laboratory tested and proven to dramatically decrease eye-strain while increasing contrast perception, providing more comfort and productivity to the wearer. But at the Grammy’s it was all about the style.
Awards news, photos, prizes & more!

“There aren’t many places where image is more important than the Grammy’s,” said GUNNAR co-founder Jennifer Michelsen from the company’s San Diego headquarters. “So to see the surprise on the faces of stars such as Jennifer Hudson, Taylor Swift and Lil’ Wayne when we told them about the benefits of wearing GUNNAR’S made for a great night.”

Following five years of rigorous research, GUNNAR OPTIKS® was officially launched in October, 2008 and has enjoyed a meteoric rise with its four signature collections available in hundreds of retail and specialty stores throughout the nation. GUNNARS are also available with prescription lenses with some insurance companies now covering the breakthrough product. And with the Vision Council of America stating that nearly 90 percent of those who use a computer at least three hours a day suffer vision problems associated with computer related eye strain, GUNNAR’s are indeed a “must-have” for the A-Lister in all of us.

For additional information on GUNNAR OPTIKS® including research, product overview, specifications and styles and Doctor-hosted video testimonials please go to .


About GUNNAR Optiks
GUNNAR Optiks, LLC engineers and produces Digital Performance Eyewear, eyeglasses that enhance and work with the human visual system when viewing computer screens and digital devices. GUNNAR, a privately held company, was founded in 2005 and officially launched Digital Performance Eyewear in the United States in October, 2008. GUNNAR is actively seeking international distribution.


GUNNAR delivers its breakthrough technology in four collections – Sphere, Catalyst, Metallic and Attaché – with 15 different styles to suit each individual’s personal taste.

GUNNAR’S line of high-performance digital eyewear is available in specialty retail stores nationwide and online at, ranging in price from $89 to $189. GUNNARS are also available with prescription lenses.


Digital Performance Eyewear enhances optical performance to give users an immediately noticeable visual advantage. GUNNAR’S patent-pending i-AMP™ lens technology is an optical platform that includes the following components:

· diAMIX™ lens material offers an optically pure viewing experience with ultra-light, ergonomic properties;
· iONik™ lens tint takes artificial light and precisely tunes it to the physiology of the eye;
· i-Fi™ lens coatings capture good light from digital screens while filtering out glare and reflective light; and
· fRACTYL™ lens geometry mimics nature to aid the natural focusing power of the cornea and lens while creating a preferential ocular microclimate

C (858) 472-1313
W (858) 769-2545

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