Coen Brothers Play Hardball With Clean Coal Coalition : RushPRNews - Newswire & Global Press Release Distribution

Bookmark and Share

Coen Brothers Play Hardball With Clean Coal Coalition

February 27, 2009

Coen Brothers Lend Voices to “Clean Coal” Debate With Controversial TV Spot

By Janine Theriault

HOLLYWOOD, CA(RushPRnews/Hollywood Today/) 02/27/09 - Academy Award Winning directors Joel and Ethan Coen have become the most recent participants in the on-going war of words concerning so-called clean coal, lending their talents and repute to the media debate with a TV spot which aired Thursday. (Watch the spot at the bottom of this page.)

The brothers, who won three Oscars in 2007 for “No Country for Old Men” and one in 1996 for writing ”Fargo”, have directed a searingly satirical TV spot for the Reality Coalition, a group whose yellow canary add campaigns have been gaining recognition since their “This is Reality” campaign began last year.

The add, entitled “Air Freshener”, features a modern take on a 50’s-esk suburbia, directing aim at the use of the word “clean” itself in relation to coal. States the aid’s air freshener salesman, “ ‘Clean Coal’ harnesses the awesome power of the word ‘clean’”. The add ends with the Reality Coalition’s tag line, “In reality, there’s no such thing as clean coal.”

As the Obama administration’s call for clean, homegrown energy sources have heated up the multi-million dollar debate as to the future of domestic energy production, the nation’s coal industry has gone on the offensive. The resulting trade group, the American Coalition for Clean Coal Electricity, has spent $18 million so far on television spots in an effort to create a cleaner image for this notoriously dirty energy source.
Earth Cinema Circle
The problem with the coal industry’s throwing it’s financial weight around, according to environmentalists and many scientists, is the false impression Americans now have that “Clean Coal” technologies already exist. In fact, the much-touted clean technologies have yet to be developed, and are unlikely to be cost effective for coal companies, according to Bruce Nilles, national coal campaign director for the Sierra Club.
Signs of the times: Even good ol' oil billionaire T Boone Pickens is talking alternative energy sources such as natural gas and wind, spending generous amount of his own money promoting an end to foreign oil dependency.

Enter into the fray, the Reality Coalition and the Coen Brothers. Coalition spokesman Brian Hardwick says the celebrated brothers were taken with the group’s biting proposed script for the TV spot.

"They thought it was their style," he said.

Said the Coens in a statement, "We were excited to be part of this important project and tell another side of the 'clean' coal story."

The spot can be seen on CNN, MSNBC, and Comedy Central, and can also be viewed at and on

photo credit Rita Molnar

You may write Janine at for story ideas and news tips.

About the author: Janine Theriault is a reporter for RushPRnews and Hollywood Today. She covers the entertainment, arts and Culture beat, and is available for freelance assignments. Write her at
Click here to see all news from this author/company

Filed Under: ENTERTAINMENT, New Media - WEB 2.0, Social Media, FILM, Celebrity, ENVIRONMENT, CHARITY, TV shows, Article-byline, humor/satyre

RUSH PR NEWS newswire and press release services at / AH Marketing

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.


WiMacTel Announces Corporate Name Change to viiz communications

Calgary, AB, Canada 10/25/16 · WiMacTel, a North American leader in communications services,...

Newborn Foundation Hosts Annual Awards Gala

SAINT PAUL, MN 10/21/16 · U.S. Senator Amy Klobuchar honored: More than $220,000 raised...

Beyoncé and Destiny's Child Documentary Set to Premiere in Houston

Houston, Texas USA 10/15/16 · Making a Child of Destiny: The Andretta Tillman...

Far East Hospitality named Best Employer 2016 by Aon Hewitt

Singapore 10/13/16 · - Far East Hospitality, Singapore’s leading operator of...

Attorney Scott Glovsky Launches Trial Lawyer Talk, A New Legal Podcast

Pasadena, CA 10/13/16 ·  – Award-winning California trial attorney Scott Glovsky has...

Pre-Owned Mercedes Cars that are Worth Buying

Toronto, Canada 10/08/16 · Every car lover dreams of buying a Mercedes...

TryMyKitchen goes global as the first and best dedicated marketplace for booking cooking classes

London, UK 10/07/16 · offers an unrivalled service for people wishing...

Jafme Inc.: New Job Search App Brings New Opportunities

New York 10/07/16 · Jafme Inc. unveiled new mobile app to assist...

Rainwater Sustainable Alternative To Drilling Wells And Hauling Water

CRAIK, SK 10/07/16 · Local Company Says Canadians Can Conserve Water and...

Visionup Strobe Glasses

Tokyo, Japan 10/06/16 · The world’s 1st Strobe Glasses for young athletes Visionup...

Quality Roofing Contractors in Melbourne

AUSTRALIA 10/06/16 · A roof is part of a building’s exterior...

Utilization of Water Treatment Plant

Ahmedabad, Gujarat 10/06/16 · Water, a characteristic and fundamental asset is without...

New Dodge RAM 1500 Has All the Qualities of Becoming A Reliable Pickup Truck

Toronto, ON 10/06/16 · 2016 RAM 1500 is available with minor changes...