Key Business Survival Tool in Today’s Economy: A Killer Pitch : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

Key Business Survival Tool in Today’s Economy: A Killer Pitch

April 29, 2009


Veteran Business Coach Joey Asher Shares Secrets on Standing Out when Business is Scarce


Atlanta, GA (RPRN) 4/29/09 -- The difference between life and death for many businesses today is one big win – one new piece of business that will allow your firm to ride out the economic storm. If that’s the case for your business, then you better know how to deliver a killer pitch: a new business presentation that grabs the prospect and doesn’t let go until he gives you a new contract.


Veteran business coach Joey Asher maintains that winning new business in today’s economy is difficult but not impossible. It takes execution of a few key fundamentals.


Asher, an Atlanta-based sales presentation coach and President of the nationally-recognized consulting firm Speechworks, adds that when business is scarce, honing the pitch is crucial. To provide sellers with the tools and techniques they need to create and deliver new business presentations, separate themselves from the competition, and win business, Asher wrote How to Win a Pitch: The Five Fundamentals that Will Distinguish You from the Competition, available on Amazon.com and slated for release on May 19, 2009.


In conjunction with the release of How to Win a Pitch (ISBN: 978-0-9785776-1-2 , Trade Paper, 272 pp., $16.95), Asher is sharing his insights on winning business in a down economy. Asher recommends following these five fundamentals:


Fundamental #1. Present a solution and nothing else. All too often, people start presentations by talking about themselves. “Before we start, let me tell you about how our company began . . .” Who cares? Your prospect only cares about is how you can save them money, grow their revenues, or reduce their risk. Detail your plan to help your prospect and tell stories about how the plan has worked for others.


Fundamental #2. Keep it simple. Resist the urge to cover too much ground in the presentation. Pound away at three messages. “We’ll build your project on time. We’ll meet your budget. We’ll deliver quality work.” Simplicity always separates you from the competition.


Fundamental #3. Speak with Passion. If you’re one of three firms competing, you know that your competition can do a great job. But as one CEO explained, “When it’s close, many of the decisions just come down to who connects with us best.”. Passion in the voice helps you connect.


Fundamental #4. Leave half of your time for questions. Questions address what your prospect wants to hear. Your answers almost always separate you. Your competition often makes Q&A an afterthought. Consequently, you can gain an advantage by considering the questions on the front-end.


Fundamental #5. Rehearse. One CEO who has had hundreds of sales presentations stated, “I can always tell who has rehearsed.” Most people don’t rehearse much. Practicing sets you apart.


Asher adds, “In a recession, the pool of new business is small. Focusing on the fundamentals will help you grab your share.”


One of the country’s preeminent experts on selling skills and communication, Joey Asher is President of Speechworks, an Atlanta-based communication and selling skills coaching firm that has been helping business people communicate more effectively for over 20 years. Asher combines his skills as an attorney and journalist to help readers and clients rise above their competition. Joey Asher is also author of Selling & Communication Skills for Lawyers, and Even a Geek Can Speak: Low-Tech Presentation Skills For High-Tech People. To read Joey’s blog go to www.talkingpointsblog.com or visit www.speechworks.net.



Johanna Asher
Speechworks
3500 Piedmont Road, Suite 330
Atlanta, GA 30305
ph. 404.266.0888
fx. 404.364.3490
www.speechworks.net

About the author:

Joey Asher is a professional communication and selling skills coach who has worked with executives, managers, and salespeople at dozens of firms including The Home Depot, Georgia Pacific,and UPS. Joey has written three books on presentation skills and selling.

Click here to see all news from this author/company

Filed Under: Publishing, EDUCATION, PRESS RELEASE, BREAKING NEWS, Article-byline, Career/job/work, Economy

RUSH PR NEWS newswire and press release services at rushprnews.com / AH Marketing ahmarketinggroup.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

Slim iStand 7 Battery Case Combines with Dock and 3.5mm Headphone Jack

SAN FRANCISCO 12/06/16 · Yostand Launches IndieGoGo campaign for Innovative iStand7 China-based startup...

Joint Cyber Operation Takes Down Avalanche Criminal Network

Washington, D.C. 12/05/16 · Servers Enabled Nefarious Activity Worldwide It was a highly...

Small Businesses Are Finally on the Rise

NEW YORK 12/01/16 · Since the 2009 recession, small businesses have struggled....

Camille Nelson Releases Paris Lullaby To Mark One-Year Anniversary of Attack

New York, NY 11/11/16 · Utah-based Fingerstyle Guitar Artist Camille Nelson releases her music...

National Popular Vote Election Experts Available

Saint Paul, MN 11/08/16 · Experts available to discuss the Presidential Election and...

How to Catch a Mouse with No Cheese

Houston, Texas 11/03/16 · How to Catch a Mouse with No Cheese:...

WiMacTel Announces Corporate Name Change to viiz communications

Calgary, AB, Canada 10/25/16 · WiMacTel, a North American leader in communications services,...

Hilltop’s Tree4Life Competition winners select delivery date for their trees

Florenceville-Bristol, NB 10/25/16 · Canada-based Hilltop Christmas Tree Farms’ Tree4Life Competition Winners:  All...

Newborn Foundation Hosts Annual Awards Gala

SAINT PAUL, MN 10/21/16 · U.S. Senator Amy Klobuchar honored: More than $220,000 raised...

Beyoncé and Destiny's Child Documentary Set to Premiere in Houston

Houston, Texas USA 10/15/16 · Making a Child of Destiny: The Andretta Tillman...

Far East Hospitality named Best Employer 2016 by Aon Hewitt

Singapore 10/13/16 · - Far East Hospitality, Singapore’s leading operator of...

Attorney Scott Glovsky Launches Trial Lawyer Talk, A New Legal Podcast

Pasadena, CA 10/13/16 ·  – Award-winning California trial attorney Scott Glovsky has...

Pre-Owned Mercedes Cars that are Worth Buying

Toronto, Canada 10/08/16 · Every car lover dreams of buying a Mercedes...

TryMyKitchen goes global as the first and best dedicated marketplace for booking cooking classes

London, UK 10/07/16 · TryMyKitchen.com offers an unrivalled service for people wishing...