Social Media Should Be A Key Part Of Any Marketing Strategy, According To Reality Digital : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

Social Media Should Be A Key Part Of Any Marketing Strategy, According To Reality Digital

August 18, 2009

SAN FRANCISCO, CA (RPRN) 8/18/2009 -- Businesses that are utilising social networks in their marketing efforts should be using them as a key part of an overall campaign strategy according to Reality Digital, the leading provider of white label social network software for brands.

The use of social networks as a marketing tool has developed greatly over the last two years. The potential of social media as a crowd sourcing tool is unmatched, and many brands have used the interactions and conversations present in online communities to promote themselves to a mass audience.

Reality Digital has highlighted the importance of using social media as part of an overall marketing strategy, indicating that the maximum benefit is realised when a brand focused social network is used as a focal point for a campaign, as a means of uniting fans of a brand.

Robert Proctor, Head of EMEA for Reality Digital, commented: “Brands who are using social networks in their marketing efforts must not forget that social media is far more beneficial to a marketing strategy when it is used in conjunction with other activities, such as advertising and public relations.

“It is the combination of marketing elements that will reap the best results from a marketing campaign. In particular, the use of a brand focused social network as the core of a marketing strategy allows a brand to have their own personalised community of consumers in a brand-safe environment that lets them monitor and moderate all of its content.”

Reality Digital provides online community software for brands and businesses, enabling them to create their own purpose built social network. The Reality Digital Opus Platform is cutting edge social networking software, and provides a brand-safe environment that is so important in ensuring that the network is free of negative content.

The Opus Platform can be subjected to detailed customisation, to give the network an enhanced look at feel that suits the brand and its values. The site owner’s benefit from an administrative dashboard that integrates all of the moderation tools they will need into a user friendly interface.

For more information, please visit realitydigital.com, or call 0203 1785 883.

Click here to see all news from this author/company

Filed Under: New Media - WEB 2.0, Social Media, BUSINESS NEWS, PRESS RELEASE, YAHOO NEWS, GOOGLE NEWS, MSN NEWS, Technology

RUSH PR NEWS newswire and press release services at rushprnews.com / AH Marketing ahmarketinggroup.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

Slim iStand 7 Battery Case Combines with Dock and 3.5mm Headphone Jack

SAN FRANCISCO 12/06/16 · Yostand Launches IndieGoGo campaign for Innovative iStand7 China-based startup...

Joint Cyber Operation Takes Down Avalanche Criminal Network

Washington, D.C. 12/05/16 · Servers Enabled Nefarious Activity Worldwide It was a highly...

Small Businesses Are Finally on the Rise

NEW YORK 12/01/16 · Since the 2009 recession, small businesses have struggled....

Camille Nelson Releases Paris Lullaby To Mark One-Year Anniversary of Attack

New York, NY 11/11/16 · Utah-based Fingerstyle Guitar Artist Camille Nelson releases her music...

National Popular Vote Election Experts Available

Saint Paul, MN 11/08/16 · Experts available to discuss the Presidential Election and...

How to Catch a Mouse with No Cheese

Houston, Texas 11/03/16 · How to Catch a Mouse with No Cheese:...

WiMacTel Announces Corporate Name Change to viiz communications

Calgary, AB, Canada 10/25/16 · WiMacTel, a North American leader in communications services,...

Hilltop’s Tree4Life Competition winners select delivery date for their trees

Florenceville-Bristol, NB 10/25/16 · Canada-based Hilltop Christmas Tree Farms’ Tree4Life Competition Winners:  All...

Newborn Foundation Hosts Annual Awards Gala

SAINT PAUL, MN 10/21/16 · U.S. Senator Amy Klobuchar honored: More than $220,000 raised...

Beyoncé and Destiny's Child Documentary Set to Premiere in Houston

Houston, Texas USA 10/15/16 · Making a Child of Destiny: The Andretta Tillman...

Far East Hospitality named Best Employer 2016 by Aon Hewitt

Singapore 10/13/16 · - Far East Hospitality, Singapore’s leading operator of...

Attorney Scott Glovsky Launches Trial Lawyer Talk, A New Legal Podcast

Pasadena, CA 10/13/16 ·  – Award-winning California trial attorney Scott Glovsky has...

Pre-Owned Mercedes Cars that are Worth Buying

Toronto, Canada 10/08/16 · Every car lover dreams of buying a Mercedes...

TryMyKitchen goes global as the first and best dedicated marketplace for booking cooking classes

London, UK 10/07/16 · TryMyKitchen.com offers an unrivalled service for people wishing...