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Sundance Institute Announces Partnership with YouTube

January 22, 2010

Sundance Institute Announces Partnership with YouTube
Rachel Grady and Heidi Ewing's "12th and Delaware."

PARK CITY, UTAH (rushPRnews) 01/22/10 — Two Award-Winning Films from 2009 Festival Also Available

 -- As further commitment to expanding audiences for independent films, Sundance Institute today announced a collaboration with YouTube to make available for rent three world-premiere films from the 2010 Sundance Film Festival. Beginning today, films will be spotlighted on the YouTube homepage, after which they will also be available until January 31 at YouTube Movies. Two audience favorites from the 2009 Festival will also be made available for rental.

John Cooper, Director of the Sundance Film Festival said, “It has been our goal this year to find opportunities for our filmmakers by linking them to our technology partners and YouTube has been a great sponsor and partner. The You Tube commitment to independent film is aligned with ours at Sundance. This begins a new age of connecting our artists directly to audiences.”

From 2010, three world-premiere films from the Festival’s new NEXT (<=>) section – highlighting innovative and original work in low- and no-budget filmmaking – will be available:

Bass Ackwards (Director and screenwriter: Linas Phillips)—After ending a disastrous affair with a married woman, a man embarks on a lyrical, strange and comedic cross-country journey in a modified VW bus. Cast: Linas Phillips, Davie-Blue, Jim Fletcher, Paul Lazar. World Premiere

Homewrecker(Directors: Todd Barnes and Brad Barnes; Screenwriters: Todd Barnes, Brad Barnes, Sophie Goodhart)—The last romantic in New York City is an ex-con locksmith on work release. Cast: Ana Reeder, Anslem Richardson, Stephen Rannazzisi. World Premiere

One Too Many Morning (Director: Michael Mohan; Screenwriters: Anthony Deptula, Michael Mohan, Stephen Hale)—Two damaged young men recover their high school friendship by awkwardly revealing to each other just how messed up they've become. Cast: Anthony Deptula, Stephen Hale, Tina Kapousis. World Premiere

From 2009, two highly acclaimed films:

The Cove (Director: Louie Psihoyos)—The horrors of a secret cove nestled off a small, coastal village in Japan are revealed by a group of activists. 2009 Sundance Film Festival Audience Award Winner. Available for one 24-hour period only.


Children of Invention (Director and screenwriter: Tze Chun)—Two young children living outside Boston are left to fend for themselves when their mother gets embroiled in a pyramid scheme and disappears. Chun was selected as one of Filmmaker Magazine’s 25 New Faces of Independent Film.



The films will be available for rental from January 22 - 31. The price for rental will be $3.99, and includes an unlimited number of views during a 48-hour period (with the exception of The Cove which will be a 24-hour window). Filmmakers receive the majority of the revenue share, and none of the participating filmmakers opted to have a cap on streams - meaning there will be no limit to how many rentals can be purchased during the 10-day period. As of January 31, the films will no longer be available under their current deal with YouTube, however the filmmakers will be able to negotiate new deals with YouTube.

About YouTube

YouTube is the world’s most popular online video community allowing millions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube, LLC is based in San Bruno, CA and is a subsidiary of Google Inc.

2010 Sundance Film Festival Sponsors

The 2010 Sundance Film Festival sponsors to date include: Presenting Sponsors—Entertainment Weekly, HP, Honda and Sundance Channel; Leadership Sponsors—American Express, Bing™, DIRECTV, G-Technology by Hitachi, Southwest Airlines and YouTube™; Sustaining Sponsors—ABSOLUT® VODKA, Blockbuster Inc., FilterForGood®, a partnership between Brita® and Nalgene®, L’Oréal Paris, Sony Electronics Inc., Stella Artois®, Timberland and Utah Film Commission. Their support will defray costs associated with the 10-day Festival and the nonprofit Sundance Institute's year-round programs for independent film and theatre artists. In return, sponsorship of the preeminent Festival provides these organizations with global exposure, a platform for brand impressions and unique access to Festival attendees: The 2009 Sundance Film Festival, attended by over 40,000 visitors, generated an overall economic impact of a record $92.1 million and generated over $18 million in media exposure.

About Sundance Institute

Founded by Robert Redford in 1981, Sundance Institute is a not-for-profit organization that fosters the development of original storytelling in film and theatre. Internationally recognized for its artistic development programs for directors, screenwriters, producers, film composers, playwrights and theatre artists, Sundance Institute has nurtured such projects as Angels in America, Spring Awakening, Boys Don't Cry and Born into Brothels.

Main image credits: [Image courtesy of Sundance Film Festival]
About the author:

Ane Howard is a freelance reporter for Hollywood Today .You may write her at

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