'Last Exorcism,' 'Takers' Possess Top Two Spots : RushPRNews - Newswire & Global Press Release Distribution

Bookmark and Share

'Last Exorcism,' 'Takers' Possess Top Two Spots

August 30, 2010

'Last Exorcism,' 'Takers' Possess Top Two Spots

LOS ANGELES, CA (rushPRnews) 08/30/10 — by Brandon Gray

The Last Exorcism and Takers delivered sizable debuts in a near photo finish for the weekend top spot, while Avatar's Special Edtion relaunch yielded modest numbers. Overall weekend business was off six percent from the same timeframe last year, when The Final Destination led.

Claiming an estimated $21.3 million at 2,874 locations, The Last Exorcism reinforced the seemingly perennial popularity of supernatural horror movies, particularly serious ones about hauntings or exorcisms. Its opening ranked well above average for the sub-genre, grossing more than Exorcist: The Beginning and The Unborn (2009).

The last expressly exorcism-themed movie, The Exorcism of Emily Rose, though, had a much bigger start, making $30.1 million out of the gate in 2005. Last Exorcism's estimated attendance also trailed such titles as The Amityville Horror (2005), Stigmata and The Haunting in Connecticut. Distributor Lionsgate's exit polling indicated that 52 percent of Last Exorcism's audience was female, 65 percent was under 25 years old and 54 percent was Latino, a segment that usually responds to this type of picture.

Takers bagged an estimated $21 million at 2,206 locations, and it actually topped Last Exorcism on Saturday and is projected to lead on Sunday as well. It also performed better than Last Exorcism relative to its heist sub-genre, more than tripling the start of Armored, and it came in only a bit behind last summer's higher-profile The Taking of Pelham 1 2 3. Its initial attendance was also about 50 percent greater than similar titles like Dead Presidents, ATL and Street Kings. Distributor Sony Pictures' research showed that 52 percent of Takers' audience was female and 51 percent under 25 years old.

Avatar: Special Edition landed in 12th for the weekend with an estimated $4 million at 812 3D locations. That wasn't too shabby for a picture that's been universally available on home video for the past few months and that was nearly universally seen in theaters to begin with. However, it did not chart among the top re-issue openings, despite a prominent new marketing campaign. Avatar's lifetime gross finally pushed past the $750 million mark and stands at a mighty $753.8 million.

For more Last Exorcism and Takers analysis, click here to read the Weekend Briefing.

Last weekend's champion, The Expendables, fell 44 percent to an estimated $9.5 million, lifting its total to a solid $82 million in 17 days. It lost further ground to Inglourious Basterds, the "men on a mission" title from last August, which had $91.8 million through its 17th day.

Eat Pray Love wilted further compared to its analogue from last August, Julie & Julia. Eat slipped 42 percent to an estimated $7 million, increasing its sum to $60.7 million in 17 days. Julie was down 27 percent to $8.8 million at the same point, though Eat maintained a slight edge in total gross.

The Other Guys had a strong fourth weekend hold for a Will Ferrell movie. The action comedy eased 35 percent to an estimated $6.6 million and has accumulated $99.3 million in 24 days. It held much better than Step Brothers and Anchorman: The Legend of Ron Burgundy at the same point, though overall estimated attendance was about the same for all three.

Inception was still firmly in the mix as well, edging out The Other Guys for smallest percentage drop among nationwide holdovers. Off 35 percent, the mind-bending caper nabbed an estimated $5.1 million for a tremendous $270.7 million total in 45 days.

The second weekend holdovers had little to offer. Vampires Suck bled profusely as this type spoof often does, tumbling 57 percent to an estimated $5.3 million and upping its sum to $27.9 million in 12 days. Nanny McPhee Returns held worse than its predecessor, dropping 44 percent to an estimated $4.74 million for a $17 million total in ten days.

The Switch continued to track similarly to Love Happens and was down 45 percent to an estimated $4.66 million, growing its total to $16.5 million in ten days. Piranha 3D lost its teeth just like an ordinary creature feature, off 57 percent to an estimated $4.3 million for a $18.3 million tally in ten days. Lottery Ticket scratched off 62 percent, collecting an estimated $4 million for a $17.4 million total in ten days.

Media Web Address: http://www.boxofficemojo.com/news/?id=2903&p=l.htm
About the author:

Ane Howard is a freelance reporter for Hollywood Today .You may write her at anne@hollywoodtoday.net

Click here to see all news from this author/company


RUSH PR NEWS newswire and press release services at rushprnews.com / AH Marketing ahmarketinggroup.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.


WiMacTel Announces Corporate Name Change to viiz communications

Calgary, AB, Canada 10/25/16 · WiMacTel, a North American leader in communications services,...

Newborn Foundation Hosts Annual Awards Gala

SAINT PAUL, MN 10/21/16 · U.S. Senator Amy Klobuchar honored: More than $220,000 raised...

Beyoncé and Destiny's Child Documentary Set to Premiere in Houston

Houston, Texas USA 10/15/16 · Making a Child of Destiny: The Andretta Tillman...

Far East Hospitality named Best Employer 2016 by Aon Hewitt

Singapore 10/13/16 · - Far East Hospitality, Singapore’s leading operator of...

Attorney Scott Glovsky Launches Trial Lawyer Talk, A New Legal Podcast

Pasadena, CA 10/13/16 ·  – Award-winning California trial attorney Scott Glovsky has...

Pre-Owned Mercedes Cars that are Worth Buying

Toronto, Canada 10/08/16 · Every car lover dreams of buying a Mercedes...

TryMyKitchen goes global as the first and best dedicated marketplace for booking cooking classes

London, UK 10/07/16 · TryMyKitchen.com offers an unrivalled service for people wishing...

Jafme Inc.: New Job Search App Brings New Opportunities

New York 10/07/16 · Jafme Inc. unveiled new mobile app to assist...

Rainwater Sustainable Alternative To Drilling Wells And Hauling Water

CRAIK, SK 10/07/16 · Local Company Says Canadians Can Conserve Water and...

Visionup Strobe Glasses

Tokyo, Japan 10/06/16 · The world’s 1st Strobe Glasses for young athletes Visionup...

Quality Roofing Contractors in Melbourne

AUSTRALIA 10/06/16 · A roof is part of a building’s exterior...

Utilization of Water Treatment Plant

Ahmedabad, Gujarat 10/06/16 · Water, a characteristic and fundamental asset is without...

New Dodge RAM 1500 Has All the Qualities of Becoming A Reliable Pickup Truck

Toronto, ON 10/06/16 · 2016 RAM 1500 is available with minor changes...