BI Asks Is Google The Next Yahoo? : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

BI Asks Is Google The Next Yahoo?

January 3, 2011

BI Asks Is Google The Next Yahoo?
Terry Semel former CEO of Yahoo!

Sunnyvale, Calif. (rushPRnews) 01/03/11 — That's usually how it begins. Vivek Wadhwa's great TechCrunch rant on how Google has become filled with spam and we "desperately" need a new search engine is right now only a sign that the digerati are willing to switch away from Google.

But it's a big enough sign to pay attention to. In the late 1990s, Yahoo was the world's dominant search engine, a beloved consumer brand that looked impossible to displace atop the internet's food chain. But it was too big and gaudy, filled with irrelevancy and distraction. So the tech set migrated to a simpler, cleaner, better search engine with an even weirder name called Google. And because Google was much faster and better than anything else on the market, and because the tech set like to tell their friends and their grandmothers about the latest thing, and because Google stumbled into one of the most amazing business models in history, Yahoo began its long, painful slide into irrelevancy and Google became one of the biggest companies in the world.

Is the same thing happening?

Google is threatened on many fronts, but the fronts we usually discuss are peripheral ones, like social networks or closed mobile ecosystems. Google's superiority in search and the power of its brand means no one (outside Redmond) believes someone might simply out-google Google, i.e. "just" build a better search engine that slowly but surely grows big enough to displace Google, just like Google did to Yahoo. But after all, why not? Just because Google is "better"? The graveyard of companies is full of beloved products that were better in every way -- until they weren't.

BI Asks Is Google The Next Yahoo?

Wadhwa lauds up-and-coming search startup Blekko, whose main distinguishing feature is "slashtags", filters for results that anyone can build around a topic, like "health" or "sports." It doesn't sound like much, and indeed right now it plausibly isn't, but it's a powerful idea: after all, it sounds a lot like that (until now?) overhyped holy grail, social search. If you have to build your own slashtags, Blekko sounds like a lot of work, something that can't beat Google's ease of use. But if you can use other people's slashtags, and if Blekko -- and its users -- remembers the slashtags you use and suggests new ones and becomes smarter the more you use it, now that sounds very interesting.

 

The worst thing for Google is that if they introduced something like slashtags, the first ones to pounce on them would be spammers and marketers, making their use self-defeating. Because Blekko is much smaller, that makes the problem more manageable for them.

 

We've also been bullish about the potential of Hunch's taste graph. Another contender is Quora. What is a question and answer site, after all, if not a social search engine? If you think social search is just a mirage, you should pay attention to South Korea, where Naver's social search engine owns 70% of the market to Google's 2%. South Korea is South Korea, but people thought ideas that got started there like ringtones and virtual goods would never be huge businesses in the US -- until they were.

So who knows? Maybe Google's Achilles heel isn't some new outlier, but the oldest one in the book: a better mousetrap.

Media Contact Name: Pascal-Emmanuel Gobry
Media Web Address: http://www.businessinsider.com/is-google-the-next-yahoo-2011-1?utm_source=Triggermail&utm_medium=email&utm_term=Silicon+Alley+Insider+Select&utm_campaign=SAI_Select_010311
Body image credits: Google
About the author:

RushPR News is a social media newswire service created to help you with content creation and distribution to news outlets and social media networks. RushPRnews can also assist you with your web strategies with experts advices and strategies at an affordable cost. Write us at news@rushprnews.com

Click here to see all news from this author/company

Filed Under: BUSINESS NEWS, Featured, GOOGLE NEWS, PRESS RELEASE

RUSH PR NEWS newswire and press release services at rushprnews.com / AH Marketing ahmarketinggroup.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

Heero: the Perfect 3D Printing Partner Monitors & Controls Progress

Brisbane, Australia 07/21/16 · Heero: Aussie Design Team Launches Kickstarter for Device...

Wharton MBA Students to Release World’s First Consumer Smart-Mirror

NEW YORK 07/20/16 · A team of Wharton MBA students announced that...

Gallery Pouch Protects your Artwork During Shipping

Dallas, Texas 07/14/16 · Great protective packaging when shipping all delicate objects...

SAP Shows Further Commitment to the SME Market by Hiring New President

London, UK 07/14/16 · If, when you think about SAP SE's main...

What Credit Market Experts Are Saying about Brexit

London, UK 07/08/16 · In the initial hours after the leave vote...

Why Starting Off with VPS Hosting is a Wise Decision

London, UK 06/27/16 · You may have heard the term ‘VPS Hosting,...

FlipBelt Launches Hydration Belt for Runners and Fitness Enthusiasts

DENVER, CO 06/22/16 · FlipBelt announces new version of its wildly popular...

Kickstarter Fun: Wu & Y: Combines Art & Activewear

Brooklyn, NY 06/16/16 · Artistic Activewear Brand Raises 20K on the First...

Nursing Schools Struggle to Keep Up With Demand for Nurses

Peoria, Illinois 06/15/16 · Recent studies carried out by the Georgetown Center...

20 Dollars Discount On All PR Distribution Packages Now

San Francisco 06/14/16 · Time to share the joy again! We just...

A Look Back at RPRNmag Newsmagazine Crowdfunding Stories

San Francisco 06/09/16 · CROWDFUNDING A Look Back at Crowdfunding Campaigns: From Wood...