3 Worrying Trends in Social Media: Competitions and giveaways : RushPRNews - Newswire & Global Press Release Distribution

Bookmark and Share

3 Worrying Trends in Social Media: Competitions and giveaways

March 1, 2011

3 Worrying Trends in Social Media: Competitions and giveaways

LONDON, UK (rushPRnews) 03/01/11 — Whilst it's great that more brands are getting involved online, I worry that their goals are not properly defined. This is underlined by three trends I'm observing in social media right now.

The first one: 'Like/Follow/RT/Comment to Enter' contests.

Anyone else feel "dirty" when they enter a contest on twitter, Facebook or a blog that requires you to like, follow, RT or comment?

It's great that brands have bought into giveaways/competitions as a way to connect with people who have an interest in the product (here's hoping) OR as a way to increase their numbers (a more likely motivator).

The issue with the latter is that it devalues the very numbers they're trying to increase. Call it social currency inflation.

If I comment on a brand's blog or like/follow/RT them it should be because I genuinely am interested in what they have to say. I admit that it's mostly for selfish reasons but aren't we all mostly on twitter/Facebook etc for ourselves?

Likes and follows, in particular, are part of my online identity. They tell you what I'm interested in. I can skew that if I have to like/follow a brand just to win a prize I want, especially if the prize is "cool" but not relevant to the brand and the community they're trying to reach.

I'm not advocating that prizes only be product. In fact it's preferable that the main prize not be product. A universally

3 Worrying Trends in Social Media: Competitions and giveaways
needed prize, like a gift card or the hottest new gadget, will attract anyone who wants to win those prizes. In addition to that, the cost of entry is minimal and does nothing to prevent people from using multiple accounts to increase their chances of winning.

RTing to enter is not only useless towards building long-term relationships but usually provides no value to the RTer's followers. Also, keeping track of RTs can be tricky and, with twitter's RT function, takes away the opportunity to discover the people in your community who are key connectors.

Asking people to put a simple comment on one of your blog posts to be entered into a draw can be helpful for SEO and the comment might be useful to understanding them but what does it do for you in the long-term?

So we want more followers, more Facebook fans, more pageviews, and more activity that looks like engagement but why aren't we trying to actually make them mean something and get some value out of competitions by rewarding creativity?

Yes, we all like numbers and we want to believe that bigger numbers mean better numbers but the goal with social is not to reach MORE people, it's to reach more of the RIGHT people.

Let's stop devaluing the numbers, complicating measurement and let's do what we came here to do: Connect & communicate.

The next part of this series is coming soon. Subscribe so you don't miss it!

And as usual, I look forward to your comments.

Media Contact Name: Arié Moyal
Media Phone: +44 (0) 7526 043 691
Media Web Address: http://www.ariemoyal.com
About the author:

Arié Moyal is the founder of HugTrain, a social purpose startup and a brand engagement strategist who has consulted with a range of companies on community enagement and social media strategy.

Arié  is available for consulting, speaking engagements, coaching and training.

Twitter http://twitter.com/amoyal


@hugtrainUSA  ©

www.hugtrain.org  ©

HugTrainUSA, HugTrainCanada, HugTrainUK, HugTrain, or any forms of HugTrain are copyrighted and not to be used  without  the express written permission from Arie Moyal.

Click here to see all news from this author/company

Filed Under: Technology, Featured, New Media - WEB 2.0, Social Media, PRESS RELEASE

RUSH PR NEWS newswire and press release services at rushprnews.com / AH Marketing ahmarketinggroup.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.


Beyoncé and Destiny's Child Documentary Set to Premiere in Houston

Houston, Texas USA 10/15/16 · Making a Child of Destiny: The Andretta Tillman...

Far East Hospitality named Best Employer 2016 by Aon Hewitt

Singapore 10/13/16 · - Far East Hospitality, Singapore’s leading operator of...

Attorney Scott Glovsky Launches Trial Lawyer Talk, A New Legal Podcast

Pasadena, CA 10/13/16 ·  – Award-winning California trial attorney Scott Glovsky has...

Pre-Owned Mercedes Cars that are Worth Buying

Toronto, Canada 10/08/16 · Every car lover dreams of buying a Mercedes...

TryMyKitchen goes global as the first and best dedicated marketplace for booking cooking classes

London, UK 10/07/16 · TryMyKitchen.com offers an unrivalled service for people wishing...

Jafme Inc.: New Job Search App Brings New Opportunities

New York 10/07/16 · Jafme Inc. unveiled new mobile app to assist...

Rainwater Sustainable Alternative To Drilling Wells And Hauling Water

CRAIK, SK 10/07/16 · Local Company Says Canadians Can Conserve Water and...

Visionup Strobe Glasses

Tokyo, Japan 10/06/16 · The world’s 1st Strobe Glasses for young athletes Visionup...

Quality Roofing Contractors in Melbourne

AUSTRALIA 10/06/16 · A roof is part of a building’s exterior...

Utilization of Water Treatment Plant

Ahmedabad, Gujarat 10/06/16 · Water, a characteristic and fundamental asset is without...

New Dodge RAM 1500 Has All the Qualities of Becoming A Reliable Pickup Truck

Toronto, ON 10/06/16 · 2016 RAM 1500 is available with minor changes...


Winnipeg, MB 10/06/16 · The Comprehensive Wealth Indicator Report, coming spring 2016,...

WebStation7 Offers Ecommerce Solutions to Sell Products and Services Online

Hong Kong 10/03/16 · With the growing popularity of the internet, a...