HOW TO: Find Your Social Media Sweet Spot : RushPRNews - Newswire & Global Press Release Distribution

Bookmark and Share

HOW TO: Find Your Social Media Sweet Spot

June 10, 2011

HOW TO: Find Your Social Media Sweet Spot

LONDON, UK (rushPRnews) 06/10/11 — We all know that social media is a big deal in terms of how brands interact with their communities, generate revenue, and gain insight.


So how does a brand make that social media magic happen?


The first thing to understand is how to reach the right people with useful, relevant content in the correct context(s). Let's call this your social media “sweet spot.”

There are four elements involved in reaching that sweet spot: brand identity, goals for social media and business, the expertise and passions that exist within your organisation, and the needs and interests of the people you are trying to reach.

Let's look at each element in turn.

Brand Identity

Your brand is a representation of your organisation as a whole, with which people create a relationship in their minds. 

Your brand is the lens through which all communication should be filtered, and it’s crucial that your brand be represented accurately.

Imagine your brand is a person. Understanding who this person is makes it easier to define the “tone of voice” and boundaries of the brand. This ensures that communications sound authentic and deliver on your brand promise.


Understanding what your organisation's goals are will help you understand why you're in business and what you've come to social media to achieve.

Using these two elements to frame your social media activity, you can define what your interactions look like. Examine the people involved: your employees and your customers.

Employee Expertise and Passions

When you understand what your employees (from the C-level on down) know and are passionate about, not only do you know who to go to when you need information for your customers (as well as content and stories to share), but it also helps you understand your employees' motivations and work to make them happier. After all, they're your most important assets, right?

Needs and Interests of Your Target Communities

The most important part of using social media business (and engagement overall) is understanding the people you are trying to reach. Knowing which needs you are fulfilling and what is of interest to them informs which parts of your employees' passions and expertise to share with them and which partnerships you should form in order to fill the gaps in your content and expertise because, in the end, the first rule of social media is be helpful.

So that's how you find your social media sweet spot. Does this make sense? I'd love to hear what you think.

Media Contact Name: Arié Moyal
Media Phone: +44 (0) 7526 043 691
Media Web Address:
Company Web Address:
Click here to see all news from this author/company

Filed Under: Article-byline, BREAKING NEWS, Technology, Featured, New Media - WEB 2.0, Social Media, PRESS RELEASE, United Kingdom

RUSH PR NEWS newswire and press release services at / AH Marketing

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.


Newborn Foundation Hosts Annual Awards Gala

SAINT PAUL, MN 10/21/16 · U.S. Senator Amy Klobuchar honored: More than $220,000 raised...

Beyoncé and Destiny's Child Documentary Set to Premiere in Houston

Houston, Texas USA 10/15/16 · Making a Child of Destiny: The Andretta Tillman...

Far East Hospitality named Best Employer 2016 by Aon Hewitt

Singapore 10/13/16 · - Far East Hospitality, Singapore’s leading operator of...

Attorney Scott Glovsky Launches Trial Lawyer Talk, A New Legal Podcast

Pasadena, CA 10/13/16 ·  – Award-winning California trial attorney Scott Glovsky has...

Pre-Owned Mercedes Cars that are Worth Buying

Toronto, Canada 10/08/16 · Every car lover dreams of buying a Mercedes...

TryMyKitchen goes global as the first and best dedicated marketplace for booking cooking classes

London, UK 10/07/16 · offers an unrivalled service for people wishing...

Jafme Inc.: New Job Search App Brings New Opportunities

New York 10/07/16 · Jafme Inc. unveiled new mobile app to assist...

Rainwater Sustainable Alternative To Drilling Wells And Hauling Water

CRAIK, SK 10/07/16 · Local Company Says Canadians Can Conserve Water and...

Visionup Strobe Glasses

Tokyo, Japan 10/06/16 · The world’s 1st Strobe Glasses for young athletes Visionup...

Quality Roofing Contractors in Melbourne

AUSTRALIA 10/06/16 · A roof is part of a building’s exterior...

Utilization of Water Treatment Plant

Ahmedabad, Gujarat 10/06/16 · Water, a characteristic and fundamental asset is without...

New Dodge RAM 1500 Has All the Qualities of Becoming A Reliable Pickup Truck

Toronto, ON 10/06/16 · 2016 RAM 1500 is available with minor changes...


Winnipeg, MB 10/06/16 · The Comprehensive Wealth Indicator Report, coming spring 2016,...