PR stunts are a great way to grab media attention says Punch Communications : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

PR stunts are a great way to grab media attention says Punch Communications

February 15, 2012

PR stunts are a great way to grab media attention says Punch Communications
Punch is a boutique PR agency with the skill set and client base of a global agency.

London, UK (rushPRnews) 02/15/12 — There doesn’t seem to be a week that goes by without a different PR stunt hitting the pages of our newspapers; PR stunts are a great way to grab the attention of the media and can provide a great catalyst for any PR campaign, says PR, social and search agency Punch Communications.

“This week Alton Towers was the latest brand to hit the headlines with the latest stunt for their new ride, which opens next month” says Kirsty Shaw, account manager at Punch Communications, “the key to any publicity stunt is to gain the attention of key target audiences and the media, ultimately meaning an increase in sales and awareness of a brand.”

Kirsty continues “there are a number of ways to ensure your PR stunt goes without a hitch which every brand should consider before starting to plan a stunt.”

Here are some top tips for creating a successful PR stunt:

  • Make it relevant and timely: research what is popular with the key target audiences and form the stunt around this, that way brands can grab their attention and make it more likely to be noticed.
  • What is the potential for word-of-mouth? When deciding on what a stunt is going to be, always thing about the potential for people to talk about it. Ensure that there is the ability for people to take photographs, tweet or even film a video of your stunt and upload it via social channels.
  • Cover all bases: think about how your stunt will be received by all of the media. Online media may have different agendas to print national newspapers so ensure there is an angle or appeal for all.
  • Anticipate the response from the media: what do you want the stunt to achieve? Whether this be anger or laughter it’s important to keep this at the front of your mind at all times and keep referring back to the original goals.
  • Preparation is key: ensure you have an armoury of assets before you start the stunt in order to ensure post-stunt activity runs as smoothly as possible. This may include imagery, video, blog posts, expert commentary and a catalogue of social media posts.

Punch Communications is a public relations agency with experience spanning consumer, corporate, business-to-business and technology PR. For more information, please visit www.punchcomms.com.

Media Contact Name: Kirsty Shaw
Media Phone: 441858411600
Media Web Address: www.punchcomms.com
Main image credits: www.punchcomms.com
Click here to see all news from this author/company

Filed Under: Technology, MARKETING, ADVERTISING, PR, PRESS RELEASE, United Kingdom

RUSH PR NEWS newswire and press release services at rushprnews.com / AH Marketing ahmarketinggroup.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

Joint Cyber Operation Takes Down Avalanche Criminal Network

Washington, D.C. 12/05/16 · Servers Enabled Nefarious Activity Worldwide It was a highly...

Small Businesses Are Finally on the Rise

NEW YORK 12/01/16 · Since the 2009 recession, small businesses have struggled....

Camille Nelson Releases Paris Lullaby To Mark One-Year Anniversary of Attack

New York, NY 11/11/16 · Utah-based Fingerstyle Guitar Artist Camille Nelson releases her music...

National Popular Vote Election Experts Available

Saint Paul, MN 11/08/16 · Experts available to discuss the Presidential Election and...

How to Catch a Mouse with No Cheese

Houston, Texas 11/03/16 · How to Catch a Mouse with No Cheese:...

WiMacTel Announces Corporate Name Change to viiz communications

Calgary, AB, Canada 10/25/16 · WiMacTel, a North American leader in communications services,...

Hilltop’s Tree4Life Competition winners select delivery date for their trees

Florenceville-Bristol, NB 10/25/16 · Canada-based Hilltop Christmas Tree Farms’ Tree4Life Competition Winners:  All...

Newborn Foundation Hosts Annual Awards Gala

SAINT PAUL, MN 10/21/16 · U.S. Senator Amy Klobuchar honored: More than $220,000 raised...

Beyoncé and Destiny's Child Documentary Set to Premiere in Houston

Houston, Texas USA 10/15/16 · Making a Child of Destiny: The Andretta Tillman...

Far East Hospitality named Best Employer 2016 by Aon Hewitt

Singapore 10/13/16 · - Far East Hospitality, Singapore’s leading operator of...

Attorney Scott Glovsky Launches Trial Lawyer Talk, A New Legal Podcast

Pasadena, CA 10/13/16 ·  – Award-winning California trial attorney Scott Glovsky has...

Pre-Owned Mercedes Cars that are Worth Buying

Toronto, Canada 10/08/16 · Every car lover dreams of buying a Mercedes...

TryMyKitchen goes global as the first and best dedicated marketplace for booking cooking classes

London, UK 10/07/16 · TryMyKitchen.com offers an unrivalled service for people wishing...

Jafme Inc.: New Job Search App Brings New Opportunities

New York 10/07/16 · Jafme Inc. unveiled new mobile app to assist...