ZYNGA UNVEILS NEW PLATFORM FOR PLAY : RushPRNews - Newswire & Global Press Release Distribution

Bookmark and Share


March 2, 2012


SAN FRANCISCO (rushPRnews) 03/02/12 — The Zynga Platform Delivers More Ways to Play and More People to Play with on Zynga.com

Zynga Welcomes Game Developers Mob Science, Row Sham Bow and Sava Transmedia as Inaugural Platform Partners

Zynga (NASDAQ: ZNGA), the world’s leading provider of social game services, today announced the Zynga Platform, a new platform designed to bring players what they’ve asked for: new ways to play and more people to play with. As part of the initial roll out, Zynga will debut the beta release of Zynga.com, the company’s new destination for social games. In addition to serving up popular Zynga games, Zynga.com will let players discover and play social games created by third party game developers. These Platform partners will be able to reach new audiences and make their games even more social.


“We built Zynga.com to give our players more ways to connect with each other and play great social games whether built by Zynga or other talented developers,” said Mark Pincus, founder and CEO, Zynga. “Together with our platform partners, we look forward to bringing more play to the world on our platform.”


Zynga.com – a playground for social games

Zynga.com is built with the goal of bringing players more ways to connect with more people on a new destination dedicated to social games. Zynga.com will enable players to meet and connect with other players who share a love for social games, ultimately giving them more friends to play with. Players will progress faster in their games by tapping the entire community to instantly get what they need to complete quests, obtain virtual items and advance to the next level. Zynga.com is one of the first sites to be totally integrated with Facebook as an extension of the companies’ strong and collaborative partnership. It will allow players to log in with their Facebook ID and easily play games with their existing Facebook friends, as well as other people who love to play the same games.


“Zynga.com was created based on listening to players and understanding what they want and need to make their play time more fun and meaningful,” said Manuel Bronstein, general manager of Zynga.com. “We are excited to give players a way to connect with other people who love to play the same games in a destination that is all and only about games. We will continue to listen to player feedback and provide even better ways for them to connect and play together.”


The initial beta release of Zynga.com features:

zFriends – Connect and play with more people, beyond your Facebook friends, who love to play as much as you do.

More Games – Five of Zynga’s top games – CastleVille, Words With Friends, CityVille, Hidden Chronicles and Zynga Poker – will be accessible on the site at launch, but soon you will be able to discover and play more social games by Zynga and third party game developers.

Social Stream – Get real-time access to items needed to advance faster in games by posting to Zynga’s live social stream without ever leaving your game board.

Player Profile – A profile that is all about the way you play, highlighting your favorite games, top zFriends, recent activity and your helpfulness score to see how you stack up against friends.

Live Chat – Without leaving the game board, you can also chat with zFriends in real-time to send gifts, strategize, or just say ‘OMG, look at the size of that beastie!’

Zynga Platform Partners

In an effort to let players discover and play even more games on Zynga.com, for the first time ever, Zynga will enable third party developers to create and publish games on the Zynga Platform. Zynga is working with a number of early partners, including: Mob Science, Row Sham Bow and Sava Transmedia. Zynga Platform partners will have access to the 240 million monthly active users who currently play Zynga games by publishing and promoting them across the Zynga network. In addition to inviting developers to promote their games to its player audience, Zynga will enable partners to tap into channels and features that increase social engagement, analytics that measure and drive social, and back end technology that ensures scalability and availability.

“Publishing on the Zynga Platform will allow developers to tap into a captive audience of players who love to play social games,” said Rob Dyer, head of platform partners at Zynga and former senior vice president of Publisher Relations at Sony Computer Entertainment. “What’s more, we’re committed to creating an environment that’s a win, win for everyone involved. We know the challenges of being a game developer, and want to build the best destination for play – not just for players – but for the entire ecosystem as well.”

“As an independent game developer, we have faced significant challenges in getting players to discover our games,” said Michael Witz, CEO of Mob Science. “The Zynga Platform provides an unparalleled opportunity by letting us focus on building a game that can easily be enjoyed by the millions of people on Zynga’s network who already love to play social games. As an early Zynga Platform Partner, we look forward to working closely with the company to evolve the platform and create the best environment for developing and playing social games.”

Zynga currently measures the level of social engagement in its games through a metric that looks at a player’s active social network (ASN). Through analytics and player feedback, Zynga’s learned that the number of active neighbors a player regularly engages within their game directly impacts how meaningful of an experience they have and how much they want to play. By tapping into a combination of features like the live Social Stream and analytics that measure ASN, Platform partners will be able to understand, refine and drive more social engagement in their games.

“Making great social games is challenging and it’s even more difficult to build for scale so millions of people worldwide can play simultaneously and have a great experience,” said Cadir Lee, chief technology officer, Zynga. “Our goal for the Zynga Platform is to make it easier for game developers to build the best social games without having to deal with technology challenges.”

Zynga’s infrastructure operates as a platform that serves the company’s entire lineup of games and studios worldwide. Over the last year, Zynga has bolstered its own private infrastructure, called zCloud, enabling game studios to quickly scale their games. Zynga will soon enable Platform partners to leverage the technology that Zynga built specifically for creating and scaling social games.


Zynga.com is expected to launch this month. The play service will be available in 16 languages, including: English, French, Italian, German, Spanish, Portuguese, Turkish, Indonesian, Norwegian, Danish, Dutch, Swedish, Traditional Chinese, Korean, Japanese and Thai.

Zynga is initially working closely with select Platform partners, but plans to open up the Zynga Platform and make it more widely available to all third party game developers through an API later this year.

For more information, visit: www.zynga.com. For information on Zynga Platform partners, please visit: http://company.zynga.com/platform-partners.

Zynga.com assets, including images and a demo video, can be found here: https://zynga.box.com/s/9b16il219hdd7eb04m9q.

For other information, please contact press@zynga.com.

About Zynga Inc.

Zynga Inc. (NASDAQ: ZNGA) is the world's leading provider of social game services with more than 240 million monthly active users playing its games, which include CityVille, FarmVille, Words With Friends, Scramble With Friends, CastleVille, Hidden Chronicles, Zynga Poker, Empires & Allies, Indiana Jones™ Adventure World, The Pioneer Trail, Mafia Wars and Café World. Zynga's games are available on a number of global platforms, including Facebook, Google+, Tencent, Apple iOS and Google Android. Through Zynga.org, Zynga players have raised more than $10 million for world social causes. Zynga is headquartered in San Francisco, Calif.

Forward-Looking Statements

This press release contains forward-looking statements relating to, among other things, our launch of the Zynga Platform and various features on the Platform, the expected timing for public access to Zynga.com, the publishing of games by third party developers on Zynga.com and the success of the new Zynga Platform. Our actual results could differ materially from those predicted or implied. Factors that could cause or contribute to such differences include, but are not limited to, the interest of third party developers in launching games on the Zynga Platform, our ability to anticipate and address technical challenges related to operating Zynga.com and changes in the Facebook platform or our relationship with Facebook.

More information about factors that could affect our operating results is included in our SEC filings, including under the captions “Special Note Regarding Forward Looking Statements”, "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in our Annual Report on Form 10-K for the year ended December 31, 2011 as filed with the SEC, copies of which may be obtained by visiting our Investor Relations website at investor.zynga.com or the SEC's web site at www.sec.gov. Undue reliance should not be placed on the forward-looking statements in this release, which are based on information available to us on the date hereof. We assume no obligation to update such statements.


Media Contact Name: Amy Sezak
Media Phone: (415) 609-4807
Media Web Address: www.Zynga.com
Main image credits: zinga.com
About the author:

RushPR News is a social media newswire service created to help you with content creation and distribution to news outlets and social media networks. RushPRnews can also assist you with your web strategies with experts advices and strategies at an affordable cost. Write us at news@rushprnews.com

Click here to see all news from this author/company

Filed Under: BREAKING NEWS, Technology, Featured, GAMING, New Media - WEB 2.0, Social Media, PRESS RELEASE

RUSH PR NEWS newswire and press release services at rushprnews.com / AH Marketing ahmarketinggroup.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.


Genomix Nutrition Acquires San Antonio Nutrigenomic Laboratory for Genetic Testing

Austin, TX 04/26/17 · Fully accredited facility to ensure quicker results and...

DDC Outsourcing Solutions Expand Further

London 04/19/17 · DDC Outsourcing Solutions (DDC OS) is a well-established...

Genomix Nutrition Celebrates One-Year Anniversary

Austin, TX 04/17/17 · Austin-based nutrigenomic testing company helping patients determine personalized...

Pet Product News: Bugout Keeps Ants Away

SAN FRANCISCO 04/14/17 · Simply Innovative Products Releases Bugout Pet Feeding System...

Claim £400 For The Boiler Scrappage Scheme

BRADFORD, WEST YORKSHIRE 04/05/17 · As the price of energy has hit an...

Bugout Pet Feeding System Keeps Unwanted Ants at Bay

SAN FRANCISCO 04/03/17 · No Mister Ant, You Can't Come to Dinner! Simply...

Charges Announced in Massive Cyber Intrusion Case

Washington, DC 03/15/17 · Two of the Perpetrators Believed to be Russian...

Roc Nation Announces New Start Up Platform, ARRIVE

SAN FRANCISCO 03/08/17 · Roc Nation, a full-service entertainment company founded by...

How to Become a Real Estate Guru

SANTA CRUZ 03/07/17 · Many people often consider investing their finances into...

Worldwide Online Research Project Invites Volunteers to Explore their own Minds

PALO ALTO, CA 03/06/17 · A largely student-led online psychological  investigation called the...

Women, Violent Extremism and the Internet: Empowering Prevention; Dealing with Risk

Ottawa, ON. Canada 03/01/17 · Women, Violent extremism and the Internet: Empowering Prevention...

Twisted Tales Cosmetics | A Daring New Twist on Matte Lipsticks

Vancouver, BC 02/26/17 · Women will be inspired to celebrate their womanhood...

Jennifer Aniston, Matt Damon, Meryl Streep and Many More Announced as Oscars Presenters

Hollywood, California 02/26/17 · Jennifer Aniston, Jason Bateman, Warren Beatty, Sofia Boutella,...

Newborn Foundation Named 2017 Community Impact Award Finalist

Saint Paul, MN 02/23/17 · Winners will be announced at the gala on...