Start-up companies need to consider the value of market research when planning product launches, says Cint : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

Start-up companies need to consider the value of market research when planning product launches, says Cint

May 31, 2012

Start-up companies need to consider the value of market research when planning product launches, says Cint

Stockholm, Sweden (rushPRnews) 05/31/12 — The launch of a new product can be a daunting task even for an experienced and well-established company, but for a start-up the pressure is even greater. This means undertaking market research on the product’s target audience is a valuable exercise, according to global provider of market research software, Cint.

Companies may pay particular attention to planning the launch event and associated PR and marketing, rejecting market research as an activity that can be carried out during a less busy phase. However, a pre-launch research project should be high priority in order to understand whether the product or service being launched is of interest to the target market, but also to gain better understanding of the best approaches for the launch and marketing vehicles. This process is vital, especially for a start-up that does not have the heritage or reputable name to fall back on.

In addition, gaining such market insight can influence last minute improvements to the product or service, branding or pricing structure. In a recent consumer survey carried out by Cint, it was revealed that 62 per cent were more likely to purchase a brand’s product if they were asked their opinion in a study. Therefore, undertaking research can bring exceptional brand and product awareness to potential customers or clients.

Bo Mattsson, CEO of Cint, commented: “Carrying out market research can be a very quick and easy task and will result in the company gaining insight before developing uncertain strategies. Understanding angles such as a target market’s typical income level and what they find dissatisfactory with their current purchases will give the start-up a better comprehension of pricing-points and key messages – these are simple factors to consider prior to launch but ones that can be overlooked in the hurry to get a product or service to market.

“DIY market research can particularly suit start-up businesses because it allows them to target the demographics they want, quickly and cost effectively. The approach gives start-ups the freedom to choose to survey people based on elements such as age, geographical area, interest, proprietorship or skill. Alternatively a business can choose to deploy questions to people only within a particular survey panel; for example, with Cint you can access thousands of parents associated with Netmums or Emma’s Diary.”

Having a clear understanding of a target audience and its expectations through research will help to give start-up companies the market intelligence needed to be able to launch a new product more efficiently and effectively.

For further information on Cint Access, visit www.cint.com.

Media Contact Name: Keredy Andrews
Media Phone: 0044 1858411600
Media Web Address: http://www.punchcomms.com
Company Contact Name: Keredy Andrews
Company Phone: 0044 1858411600
Company Web Address: http://www.cint.com
Click here to see all news from this author/company

Filed Under: BREAKING NEWS, BUSINESS NEWS, MARKETING, ADVERTISING, PR, PRESS RELEASE

RUSH PR NEWS newswire and press release services at rushprnews.com / AH Marketing ahmarketinggroup.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

Heero: the Perfect 3D Printing Partner Monitors & Controls Progress

Brisbane, Australia 07/21/16 · Heero: Aussie Design Team Launches Kickstarter for Device...

Wharton MBA Students to Release World’s First Consumer Smart-Mirror

NEW YORK 07/20/16 · A team of Wharton MBA students announced that...

Gallery Pouch Protects your Artwork During Shipping

Dallas, Texas 07/14/16 · Great protective packaging when shipping all delicate objects...

SAP Shows Further Commitment to the SME Market by Hiring New President

London, UK 07/14/16 · If, when you think about SAP SE's main...

What Credit Market Experts Are Saying about Brexit

London, UK 07/08/16 · In the initial hours after the leave vote...

Why Starting Off with VPS Hosting is a Wise Decision

London, UK 06/27/16 · You may have heard the term ‘VPS Hosting,...

FlipBelt Launches Hydration Belt for Runners and Fitness Enthusiasts

DENVER, CO 06/22/16 · FlipBelt announces new version of its wildly popular...

Kickstarter Fun: Wu & Y: Combines Art & Activewear

Brooklyn, NY 06/16/16 · Artistic Activewear Brand Raises 20K on the First...

Nursing Schools Struggle to Keep Up With Demand for Nurses

Peoria, Illinois 06/15/16 · Recent studies carried out by the Georgetown Center...

20 Dollars Discount On All PR Distribution Packages Now

San Francisco 06/14/16 · Time to share the joy again! We just...