Google Glass Could Change the Very Language of Social Media, Says Punch Communications : RushPRNews - Newswire & Global Press Release Distribution

Bookmark and Share

Google Glass Could Change the Very Language of Social Media, Says Punch Communications

February 21, 2013

Google Glass Could Change the Very Language of Social Media, Says Punch Communications
Punch is a boutique PR agency with the skill set and client base of a global agency.

London, UK (rushPRnews) 02/21/13 — The news that Google’s Glass experiment may finally become a reality could be significant enough to influence the very tone and fabric of the social space, says integrated SEO, PR and social media agency Punch Communications – and once again brands will need to adapt and evolve to maximise the opportunities presented.

If Google Glass is as successful, and consumer demand as high as anticipated, those that operate a social identity, be they brand or consumer, will have to adapt to ensure they are on message and speaking the right language.

Consumer demand for wearable technology is anticipated to be very high. According to fresh details announced by Google this week, wearers will have a range of science fiction-like options including voice-activated camera and video recording of what the wearer is seeing. Other features include the ability to instantly share and ask questions about what is being viewed, language-translation services, and automated news feed elements such as flight details, time or weather forecasts.

It has long been known that the recipe for success in social media comprises two key ingredients: personalisation and immediacy. The advent of wearable technology marks the further amplification of both, meaning what users are able to share digitally is even more personal and even more immediate than ever before. As with all technological evolution, once the standard has been set, anything that fails to reach that level will quickly become obsolete. Social media owners, including brands, will have to consider whether their profiles meet the grade and if not, the steps required to ensure they do.

Pete Goold, MD at Punch Communications said: “The B2C relationship within social media still follows the supply-demand economic model and there is little reason to see that changing. As a result, as consumer demand changes, so too must the supply. It’s conceivable that as society moves increasingly to adopt wearable technology, the key benefits of immediacy and increased personalisation will become minimum expectations for consumers.”

Just as brands had to evolve the tone and language of their B2C interactions when transitioning from old to new media, so too must they recognise the revised demands of a wearable technology age. Pete Goold concluded: “The language, tone and expectation of consumers is likely to be heightened, demanding greater personalisation and immediacy – and brands will have to ensure their social media identities evolve to supply the necessary environment”.

Punch specialises in providing services usually offered separately by a PR company or social media and SEO agencies. For further information, please contact Punch Communications on +44 (0)1858 411600 or visit

Media Contact Name: Philip Keightley
Media Phone: 01858 411 600
Media Web Address:
Main image credits:
Click here to see all news from this author/company

Filed Under: BREAKING NEWS, Technology, New Media - WEB 2.0, Social Media, PRESS RELEASE

RUSH PR NEWS newswire and press release services at / AH Marketing

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.


WiMacTel Announces Corporate Name Change to viiz communications

Calgary, AB, Canada 10/25/16 · WiMacTel, a North American leader in communications services,...

Hilltop’s Tree4Life Competition winners select delivery date for their trees

Florenceville-Bristol, NB 10/25/16 · Canada-based Hilltop Christmas Tree Farms’ Tree4Life Competition Winners:  All...

Newborn Foundation Hosts Annual Awards Gala

SAINT PAUL, MN 10/21/16 · U.S. Senator Amy Klobuchar honored: More than $220,000 raised...

Beyoncé and Destiny's Child Documentary Set to Premiere in Houston

Houston, Texas USA 10/15/16 · Making a Child of Destiny: The Andretta Tillman...

Far East Hospitality named Best Employer 2016 by Aon Hewitt

Singapore 10/13/16 · - Far East Hospitality, Singapore’s leading operator of...

Attorney Scott Glovsky Launches Trial Lawyer Talk, A New Legal Podcast

Pasadena, CA 10/13/16 ·  – Award-winning California trial attorney Scott Glovsky has...

Pre-Owned Mercedes Cars that are Worth Buying

Toronto, Canada 10/08/16 · Every car lover dreams of buying a Mercedes...

TryMyKitchen goes global as the first and best dedicated marketplace for booking cooking classes

London, UK 10/07/16 · offers an unrivalled service for people wishing...

Jafme Inc.: New Job Search App Brings New Opportunities

New York 10/07/16 · Jafme Inc. unveiled new mobile app to assist...

Rainwater Sustainable Alternative To Drilling Wells And Hauling Water

CRAIK, SK 10/07/16 · Local Company Says Canadians Can Conserve Water and...

Visionup Strobe Glasses

Tokyo, Japan 10/06/16 · The world’s 1st Strobe Glasses for young athletes Visionup...

Quality Roofing Contractors in Melbourne

AUSTRALIA 10/06/16 · A roof is part of a building’s exterior...

Utilization of Water Treatment Plant

Ahmedabad, Gujarat 10/06/16 · Water, a characteristic and fundamental asset is without...