Harness the Power of Employee Engagement on Social Media Networks : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

Harness the Power of Employee Engagement on Social Media Networks

March 7, 2013

Harness the Power of Employee Engagement on Social Media Networks

LONDON, UK (rushPRnews) 03/07/13 — Happy Employees Make for Positive Engagement at Work and on Social Media Networks

A happy employee is a great online and offline brand ambassador and enthusiast. Unhappy employees are also brand ambassadors but not necessarily the kind you want representing your brand. Especially with today's wide access to twitter, facebook, blogs and other social media platforms, be it on the smartphone or other environments, you want him or her engaged positively with you.

So how does employee engagement affect your social media presence and  employee engagement?

The first part is straightforward. If your employees aren't happy at work, they are  likely to be a negative brand messenger which will reflect badly. This message doesn't have to come from official channels as anyone can use search functions to see what is being said. Another major issue is that employees who aren't engaged won't necessarily be quick to respond to issues raised by the brand's communities whether they interact with them directly or not. And their temperament might not be suited for engagement, be helpful or friendly either.

The solution?

Whilst your first instinct may be to put a restrictive social media policy in place and to sack all employees who don't conform to it, this isn't the best approach. For one thing, it'll just make things tense around the office, and really isn't enforceable. More importantly, this isn't addressing the issue at hand. Engaging your employees with your brand and communities.

As a business, you need to be able to respond quickly and effectively to feedback from your communities, be it through social media or otherwise. You also need to provide a positive brand experience for your communities.

The pressure with social media is twofold:

1) The expectation of responsiveness:

According to a recent RedWriteWeb article, 74% of social media users expect cries for help to be answered within an hour!

In order for this to happen, you need employees who care about your success to participate in effective processes, which are best designed or modified in consultation with those who are employed to run them. It's not enough to have a great communications strategy. If you cannot respond effectively on the whole, you'll end up with nothing more than a talking head doing nothing behind the scenes. Eventually, even the biggest brand enthusiast gets discouraged if they can't get anything done.

2) The word spreads quicker

Because of the social media emphasis on sharing,bad and good news travel fast. Not only that, finding it out what is being said about your brand is so easy. All you need to do is search, be it on Google, Yahoo! SocialMention or inside the individual platforms to see what people are saying about a brand. And if your employees aren't enthusiastic about your brand, why would anyone buy it?   According to to a razorfish survey in 2008, nearly half of the respondents said they made a purchase based on a recommendation through a social media site. Who better to advocate for your product than every single one of your employees?

Having good relationships with your employees and empowering them to use social media to talk about your company is only going to help you! And the prouder they are, the more engaged they'll be, and the more likely they will be to talk positively about you online AND offline.

Story edited by Anne Howard

Media Contact Name: AriƩ Moyal
Click here to see all news from this author/company

Filed Under: BREAKING NEWS, Technology, New Media - WEB 2.0, Social Media, PRESS RELEASE

RUSH PR NEWS newswire and press release services at rushprnews.com / AH Marketing ahmarketinggroup.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

Dixie Plywood gains insight with Phocas Business Intelligence

Texas 09/27/16 · Since 1944, privately owned and operated Dixie Plywood...

Why and How to Hire a Financial Planner

London, United Kingdom 09/27/16 · Like most people, you probably have hopes and...

Radioactive Waste Management: Global Markets

ALBANY, New York 09/27/16 · Market Research Hub has added a new report,...

NOW SHORTS WITH SECRET POCKETS TO CARRY THINGS WHILE YOU RUN

Ahmedabad 09/27/16 · Anyone who runs or goes out for a...

North American Cities Slow to Adopt Open Source Software

Toronto, ON 09/26/16 · Government IT department are often one of the...

ExeBTC Offers Multiple Investment Packages for Global Investors

Delaware,DE 09/25/16 · For years, ExeBTC has been a leader in...

SchoolFinder to be launched in a new avatar soon

India 09/25/16 · SchoolFinder is pleased to announce that it will...

Leader of New Haven Heroin Ring Pleads Guilty

New Haven,Connecticut 09/22/16 · Deirdre M. Daly, United States Attorney for the...

Discover The Bedol Water Clock, Eco-friendy Clock Powered by Water

Los Angeles, CA 09/22/16 · The Bedol Water Clock.   The Clock powered by...

AIMS 360 Fashion Software Delivers Shopify Integration to Simplify eCommerce

Los Angeles, CA 09/21/16 · Leading software provider for apparel industry integrates with...

Waverly Labs Announces Reaching $3 Million in Crowdfunding on IndieGogo

NEW YORK 09/20/16 · Smart Translating Earpiece Pilot makes unprecedented history in...

Plastics Recycling Company Ranks No. 8 on the 2016 Startup 50

Toronto, ON 09/16/16 · CANEI Corporation Ranks No. 8 on the 2016...

Caribbean American Movers and Shakers

Atlanta, GA 09/16/16 · Caribbean American Movers and Shakers Awards Goes International  ...