Facebook’s new reply and comment ranking features will provide valuable engagement opportunities for brands, says Punch : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

Facebook’s new reply and comment ranking features will provide valuable engagement opportunities for brands, says Punch

March 22, 2013

Facebook’s new reply and comment ranking features will provide valuable engagement opportunities for brands, says Punch
Punch is a boutique PR agency with the skill set and client base of a global agency.

London, UK (rushPRnews) 03/22/13 — The announcement of a Facebook update to allow replies to individual comments provides a sound opportunity for businesses to improve consumer engagement, says integrated PR, social media and SEO agency, Punch Communications.

Whilst until now brands have been required to tag user names in comments which are replies, they will soon be able to directly respond to individual comments, making dialogue more streamlined and conversations easier to track within the platform.

The update will also introduce an algorithm ordering the most active and most relevant threads to the top, based on factors such as contributions from a user’s own social network and number of likes.

For brands, this means their replies will be easier for fans to find and view, promising a positive impact on consumer engagement and the quality of interactions.

Facebook is reported to roll out the new feature from 25 March to opt-in Page owners, with full availability expected in July 2013. However, it has warned that the new features will only be applied to Page posts and Profiles with more than 10,000 followers, and will not be accessible on mobile initially.

Pete Goold, managing director of Punch Communications, comments: “This update is significant because of the value placed upon fan engagement within Facebook. The ability to directly reply to fans will enable brands to have meaningful interactions which are instantly traceable. This is a much more effective proposition than tagging a user in a thread that could be many posts divorced from the initial comment.

“The algorithm to order content should also positively impact on brand’s Pages, because fans will see the most active feeds – and crucially the most relevant threads - rather than viewing static and dated conversations.”

The update brings Facebook Pages in line with the in-reply and ranking functionality that has been available on third-party sites since 2011.

Punch Communications is unique in its approach, combining expertise of PR, SEO and social media agencies. Sectors it services include technology, financial, retail and automotive PR. For more information about the services Punch offers and to find out how it could benefit your business, please visit www.punchcomms.com or call 01858 411 600.

Media Contact Name: Kelly Hill
Media Phone: +44 (0) 1858 411 600
Media Web Address: http://www.punchcomms.com
Main image credits: www.punchcomms.com
Click here to see all news from this author/company

Filed Under: BUSINESS NEWS, New Media - WEB 2.0, Social Media, PRESS RELEASE, United Kingdom

RUSH PR NEWS newswire and press release services at rushprnews.com / AH Marketing ahmarketinggroup.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

Dixie Plywood gains insight with Phocas Business Intelligence

Texas 09/27/16 · Since 1944, privately owned and operated Dixie Plywood...

Why and How to Hire a Financial Planner

London, United Kingdom 09/27/16 · Like most people, you probably have hopes and...

Radioactive Waste Management: Global Markets

ALBANY, New York 09/27/16 · Market Research Hub has added a new report,...

NOW SHORTS WITH SECRET POCKETS TO CARRY THINGS WHILE YOU RUN

Ahmedabad 09/27/16 · Anyone who runs or goes out for a...

North American Cities Slow to Adopt Open Source Software

Toronto, ON 09/26/16 · Government IT department are often one of the...

ExeBTC Offers Multiple Investment Packages for Global Investors

Delaware,DE 09/25/16 · For years, ExeBTC has been a leader in...

SchoolFinder to be launched in a new avatar soon

India 09/25/16 · SchoolFinder is pleased to announce that it will...

Leader of New Haven Heroin Ring Pleads Guilty

New Haven,Connecticut 09/22/16 · Deirdre M. Daly, United States Attorney for the...

Discover The Bedol Water Clock, Eco-friendy Clock Powered by Water

Los Angeles, CA 09/22/16 · The Bedol Water Clock.   The Clock powered by...

AIMS 360 Fashion Software Delivers Shopify Integration to Simplify eCommerce

Los Angeles, CA 09/21/16 · Leading software provider for apparel industry integrates with...

Waverly Labs Announces Reaching $3 Million in Crowdfunding on IndieGogo

NEW YORK 09/20/16 · Smart Translating Earpiece Pilot makes unprecedented history in...

Plastics Recycling Company Ranks No. 8 on the 2016 Startup 50

Toronto, ON 09/16/16 · CANEI Corporation Ranks No. 8 on the 2016...

Caribbean American Movers and Shakers

Atlanta, GA 09/16/16 · Caribbean American Movers and Shakers Awards Goes International  ...