Facebook’s new reply and comment ranking features will provide valuable engagement opportunities for brands, says Punch : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

Facebook’s new reply and comment ranking features will provide valuable engagement opportunities for brands, says Punch

March 22, 2013

Facebook’s new reply and comment ranking features will provide valuable engagement opportunities for brands, says Punch
Punch is a boutique PR agency with the skill set and client base of a global agency.

London, UK (rushPRnews) 03/22/13 — The announcement of a Facebook update to allow replies to individual comments provides a sound opportunity for businesses to improve consumer engagement, says integrated PR, social media and SEO agency, Punch Communications.

Whilst until now brands have been required to tag user names in comments which are replies, they will soon be able to directly respond to individual comments, making dialogue more streamlined and conversations easier to track within the platform.

The update will also introduce an algorithm ordering the most active and most relevant threads to the top, based on factors such as contributions from a user’s own social network and number of likes.

For brands, this means their replies will be easier for fans to find and view, promising a positive impact on consumer engagement and the quality of interactions.

Facebook is reported to roll out the new feature from 25 March to opt-in Page owners, with full availability expected in July 2013. However, it has warned that the new features will only be applied to Page posts and Profiles with more than 10,000 followers, and will not be accessible on mobile initially.

Pete Goold, managing director of Punch Communications, comments: “This update is significant because of the value placed upon fan engagement within Facebook. The ability to directly reply to fans will enable brands to have meaningful interactions which are instantly traceable. This is a much more effective proposition than tagging a user in a thread that could be many posts divorced from the initial comment.

“The algorithm to order content should also positively impact on brand’s Pages, because fans will see the most active feeds – and crucially the most relevant threads - rather than viewing static and dated conversations.”

The update brings Facebook Pages in line with the in-reply and ranking functionality that has been available on third-party sites since 2011.

Punch Communications is unique in its approach, combining expertise of PR, SEO and social media agencies. Sectors it services include technology, financial, retail and automotive PR. For more information about the services Punch offers and to find out how it could benefit your business, please visit www.punchcomms.com or call 01858 411 600.

Media Contact Name: Kelly Hill
Media Phone: +44 (0) 1858 411 600
Media Web Address: http://www.punchcomms.com
Main image credits: www.punchcomms.com
Click here to see all news from this author/company

Filed Under: BUSINESS NEWS, New Media - WEB 2.0, Social Media, PRESS RELEASE, United Kingdom

RUSH PR NEWS newswire and press release services at rushprnews.com / AH Marketing ahmarketinggroup.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

Heero: the Perfect 3D Printing Partner Monitors & Controls Progress

Brisbane, Australia 07/21/16 · Heero: Aussie Design Team Launches Kickstarter for Device...

Wharton MBA Students to Release World’s First Consumer Smart-Mirror

NEW YORK 07/20/16 · A team of Wharton MBA students announced that...

Gallery Pouch Protects your Artwork During Shipping

Dallas, Texas 07/14/16 · Great protective packaging when shipping all delicate objects...

SAP Shows Further Commitment to the SME Market by Hiring New President

London, UK 07/14/16 · If, when you think about SAP SE's main...

What Credit Market Experts Are Saying about Brexit

London, UK 07/08/16 · In the initial hours after the leave vote...

Why Starting Off with VPS Hosting is a Wise Decision

London, UK 06/27/16 · You may have heard the term ‘VPS Hosting,...

FlipBelt Launches Hydration Belt for Runners and Fitness Enthusiasts

DENVER, CO 06/22/16 · FlipBelt announces new version of its wildly popular...

Kickstarter Fun: Wu & Y: Combines Art & Activewear

Brooklyn, NY 06/16/16 · Artistic Activewear Brand Raises 20K on the First...

Nursing Schools Struggle to Keep Up With Demand for Nurses

Peoria, Illinois 06/15/16 · Recent studies carried out by the Georgetown Center...

20 Dollars Discount On All PR Distribution Packages Now

San Francisco 06/14/16 · Time to share the joy again! We just...