June 12, 2013
San Francisco (rushPRnews) 06/12/13 — By RushPRNews editorial team
Enjoying your job as a Webmaster or as a SEO leader? Of course you are. Up to now, being productive and efficient has been fairly easy. In fact, the recipe was simple: order content, upload, and then repeat with no real review of quality or style. It worked for a while and it put food on a lot of tables. But Matt Cutts, a software engineer and the head of the webspam team at Google has just released Penguin 2.0 and he says it is going to have quite an impact on SEO, and specifically the content that websites publish.
How much of an impact became clear when he delved into the issue in a recent blog post. He stated that Penguin 2.0 affects 2.3% of English-US enquiries on the search engine. Penguin 2.0 has the most impact on languages that have the most spam. English, simply put, produces the most spam.
This latest update of the algorithm (the formula that Google use to identify good content, basically) is designed to wipe out spam, especially the ‘black hat’ spam that has turned much of the Internet into a wasteland of poor quality, lead-grabbing content. The update is, of course, a good thing, but this doesn’t mean it is an easy thing to work with. The previous update was simply a data management exercise. This thing is big, real big.
Matt Cutts, the much-revered engineer, has suggested that the new Penguin is game changing, and has even gone so far as to state (in his blog) that the previous iteration of Google was all about the home page that websites had. The new one looks at various aspects of a site. This obviously has huge consequences for webmasters that have used spam techniques to drive traffic through poor quality content. Cutt’s agenda is clear. He recently commented ‘It’s gonna have a pretty big impact on web spam’ on This week in Google.”
Got a plan?
So how do you deal with all of this? Well, it will come as no surprise to the majority of webmasters and marketing specialist out there that your content has to be completely, utterly unique from this point on. If you’ve been chugging away paying ‘writers’ to create blog posts for you that read only slightly better than the average phone book, and have75% keyword ‘usage’, then you can kiss goodbye to any kind of ranking.
However, if you know that your content has to be unique, relevant and of the highest quality, welcome to the party. Google has recognized that the Internet is becoming saturated with spam, and it has with Penguin 2.0 decided that you have to include high quality content that is original. It is as simple as that.
As important as it is to have fresh content that rocks Google’s world, you also need to make sure that you select a submission process that is ethical if the content is to reach it’s peak. This means taking the time to work carefully with press release submission services to find the best fit for your needs as a company. After you have arranged for the authoring of your content, you need to arrange high quality submission of articles. This means taking your press release, for example, and ensuring it is subject to professional press release submission services that know where to put it and how to disseminate it. Add to this some sensible social sharing and you have a chance to beat the Penguin. Keep your content high quality and disseminate it wisely, and you still have a chance of ranking highly on Google.
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