RushPRNews advises you on new Google guidelines concerning “Optimized Anchor Text” in press releases : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

RushPRNews advises you on new Google guidelines concerning “Optimized Anchor Text” in press releases

August 5, 2013

RushPRNews advises you on new Google guidelines concerning “Optimized Anchor Text” in press releases

San Francisco, Calif. (rushPRnews) 08/05/13 — A couple of weeks ago, Google quietly updated the link schemes document under their Webmaster guidelines to add large-scale guest posting, advertorials, and optimized anchor text in articles or press releases to the list of types of links that violate their guidelines. And Google says, "this includes any behavior that manipulates links to your site or outgoing links from your site." Therefore the commonly-used, large-scale article marketing or guest posting campaigns with keyword-rich anchor text links are to be approached differently.

This is a game changer for how we anchor links in press releases and we want to clarify the matter for you.

RushPRNews advises you to:
1- stick to "click here (company website) to visit our website." 
2- or to anchored text that is directly related to the web page! If you are publishing a press release or an article to position a client as an expert, don't hide your intention. Be upfront and introduce the article as, "Company Expert from Company would like to share insights about TOPIC."

This is one of the big changes that may have not been so clear for many. Google said, “links with optimized anchor text in articles or press releases distributed on other sites,” is an example of an unnatural link that violate their guidelines. The keys are the examples given and the phrase “distributed on other sites.” If you are publishing a press release or an article on your site and distribute it through a wire or through an article site, you must make sure to nofollow the links if those links are “optimized anchor text.”

The example Google gives is for BAD anchored text is:
Links with optimized anchor text in articles or press releases distributed on other sites. For example:
"There are many wedding rings on the market. If you want to have a wedding, you will have to pick the best ring. You will also need to buy flowers and a wedding dress."

A GOOD anchored text would be:
"Wedding dress fashion designer NAME has a collection of wedding dresses (anchor text)."

RushPRNews will be removing any anchor text in your press release that does not follow those Google guidelines to ensure better success for your campaign. Please make sure to read to update your account profile with an email that you often use so that we can reach you in case there is an issue.


Kindest Regards,
Jennifer Woodfield,
Senior Copywriter
http://rushprnews.com/login

RushPRNews.co.uk
twitter @rushprnews
Here is our google+ Page http://gplus.to/rushprnews
Please "like' our Facebook Page https://www.facebook.com/RushPRnews
Please subscribe to our YouTube channel http://www.youtube.com/user/rushprnews
Public Relations Pundit  on Reddit: http://www.reddit.com/r/PublicRelationsPundit/

Media Contact Name: RushPRNews editorial team
Media Web Address: www.rushprnews.com
Main image credits: Google Inc.
Click here to see all news from this author/company

Filed Under: BREAKING NEWS, Technology, New Media - WEB 2.0, Social Media, PRESS RELEASE, World News

RUSH PR NEWS newswire and press release services at rushprnews.com / AH Marketing ahmarketinggroup.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

Slim iStand 7 Battery Case Combines with Dock and 3.5mm Headphone Jack

SAN FRANCISCO 12/06/16 · Yostand Launches IndieGoGo campaign for Innovative iStand7 China-based startup...

Joint Cyber Operation Takes Down Avalanche Criminal Network

Washington, D.C. 12/05/16 · Servers Enabled Nefarious Activity Worldwide It was a highly...

Small Businesses Are Finally on the Rise

NEW YORK 12/01/16 · Since the 2009 recession, small businesses have struggled....

Camille Nelson Releases Paris Lullaby To Mark One-Year Anniversary of Attack

New York, NY 11/11/16 · Utah-based Fingerstyle Guitar Artist Camille Nelson releases her music...

National Popular Vote Election Experts Available

Saint Paul, MN 11/08/16 · Experts available to discuss the Presidential Election and...

How to Catch a Mouse with No Cheese

Houston, Texas 11/03/16 · How to Catch a Mouse with No Cheese:...

WiMacTel Announces Corporate Name Change to viiz communications

Calgary, AB, Canada 10/25/16 · WiMacTel, a North American leader in communications services,...

Hilltop’s Tree4Life Competition winners select delivery date for their trees

Florenceville-Bristol, NB 10/25/16 · Canada-based Hilltop Christmas Tree Farms’ Tree4Life Competition Winners:  All...

Newborn Foundation Hosts Annual Awards Gala

SAINT PAUL, MN 10/21/16 · U.S. Senator Amy Klobuchar honored: More than $220,000 raised...

Beyoncé and Destiny's Child Documentary Set to Premiere in Houston

Houston, Texas USA 10/15/16 · Making a Child of Destiny: The Andretta Tillman...

Far East Hospitality named Best Employer 2016 by Aon Hewitt

Singapore 10/13/16 · - Far East Hospitality, Singapore’s leading operator of...

Attorney Scott Glovsky Launches Trial Lawyer Talk, A New Legal Podcast

Pasadena, CA 10/13/16 ·  – Award-winning California trial attorney Scott Glovsky has...

Pre-Owned Mercedes Cars that are Worth Buying

Toronto, Canada 10/08/16 · Every car lover dreams of buying a Mercedes...

TryMyKitchen goes global as the first and best dedicated marketplace for booking cooking classes

London, UK 10/07/16 · TryMyKitchen.com offers an unrivalled service for people wishing...