Panel maintenance is a vital function if brands are to capitalize on their investment, says Cint : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

Panel maintenance is a vital function if brands are to capitalize on their investment, says Cint

August 7, 2013

Panel maintenance is a vital function if brands are to capitalize on their investment, says Cint

Stockholm, Sweden (rushPRnews) 08/07/13 — Many brands choose to invest in a market research panel to gain insight on what values resonate with their audience. However, the vital function of panel management must not be sidelined if brands are to capitalize on this investment, says Cint, a global provider of market insight tools.

Building a panel made up of representatives of the target market has become a popular method, often chosen by brands over consumer research using survey respondents from external vendors, as the results can be considered more reliable and trusted. While the resource requirements of setting up a panel can be higher than simply utilizing others’ panels, the benefits and returns are higher. 

The maintenance aspect is one which must be factored in when considering this route. It is important the usage of panel members is monitored carefully to avoid fatigue, and that attracting and adding new panel members is part of the upkeep to ensure freshness.

Cint’s CEO Bo Mattsson explains: “Market research panels are an invaluable tool for brands and organizations executing regular campaigns, or simply wanting to keep their finger on the pulse with what hits the mark with their advocates. What some forget to take into consideration is the on-going task of maintenance. The investment in a panel will only reap rewards if this is done regularly.

“It’s not a difficult job; simple ‘cleaning’ tasks such as removal of out-of-date email addresses and removal of non-responders, coupled with creating new and innovative ways to recruit relevant new members. Many DIY market research tools like Cint Engage make this job quick and effective. ”

Moreover, the task of building a panel has also been made simple with the rise in DIY market research tools, making this an accessible and cost-effective route for many brands, business and organizations. In addition, not-for-profit organizations have particularly been able to benefit in this area by allowing others to use their panel for research, not only creating a ‘thank you’ payment for their panel members but also to generate income for the charity or organization, boosting funds.

Cint offers a wide range of DIY market intelligence tools. As well as allowing users to set up their own panels via Cint Engage, its OpinionHUB provides access to more than 10 million participants across 57 countries. For further information, please visit www.cint.com.

Media Contact Name: Keredy Andrews
Media Phone: 0044 1858411600
Media Web Address: http://www.punchcomms.com
Company Contact Name: Keredy Andrews
Company Phone: 0044 1858411600
Company Web Address: http://www.cint.com
Click here to see all news from this author/company

Filed Under: Technology, PRESS RELEASE, World News

RUSH PR NEWS newswire and press release services at rushprnews.com / AH Marketing ahmarketinggroup.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

UBS taps Microsoft Cloud to power business-critical tech

NEW YORK 04/29/17 · UBS leading the industry in public cloud adoption...

Genomix Nutrition Acquires San Antonio Nutrigenomic Laboratory for Genetic Testing

Austin, TX 04/26/17 · Fully accredited facility to ensure quicker results and...

DDC Outsourcing Solutions Expand Further

London 04/19/17 · DDC Outsourcing Solutions (DDC OS) is a well-established...

Genomix Nutrition Celebrates One-Year Anniversary

Austin, TX 04/17/17 · Austin-based nutrigenomic testing company helping patients determine personalized...

Pet Product News: Bugout Keeps Ants Away

SAN FRANCISCO 04/14/17 · Simply Innovative Products Releases Bugout Pet Feeding System...

Claim £400 For The Boiler Scrappage Scheme

BRADFORD, WEST YORKSHIRE 04/05/17 · As the price of energy has hit an...

Bugout Pet Feeding System Keeps Unwanted Ants at Bay

SAN FRANCISCO 04/03/17 · No Mister Ant, You Can't Come to Dinner! Simply...

Charges Announced in Massive Cyber Intrusion Case

Washington, DC 03/15/17 · Two of the Perpetrators Believed to be Russian...

Roc Nation Announces New Start Up Platform, ARRIVE

SAN FRANCISCO 03/08/17 · Roc Nation, a full-service entertainment company founded by...

How to Become a Real Estate Guru

SANTA CRUZ 03/07/17 · Many people often consider investing their finances into...

Worldwide Online Research Project Invites Volunteers to Explore their own Minds

PALO ALTO, CA 03/06/17 · A largely student-led online psychological  investigation called the...

Women, Violent Extremism and the Internet: Empowering Prevention; Dealing with Risk

Ottawa, ON. Canada 03/01/17 · Women, Violent extremism and the Internet: Empowering Prevention...

Twisted Tales Cosmetics | A Daring New Twist on Matte Lipsticks

Vancouver, BC 02/26/17 · Women will be inspired to celebrate their womanhood...

Jennifer Aniston, Matt Damon, Meryl Streep and Many More Announced as Oscars Presenters

Hollywood, California 02/26/17 · Jennifer Aniston, Jason Bateman, Warren Beatty, Sofia Boutella,...