How To Write a Captivating Press release! Stop the Presses, stop the Snooze! : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

How To Write a Captivating Press release! Stop the Presses, stop the Snooze!

December 14, 2013

How To Write a Captivating Press release! Stop the Presses, stop the Snooze!

SAN FRANCISCO/MONTREAL (rushPRnews) 12/14/13 — How to write a captivating press release!

Everyone loves a great story and too many of today's press releases suffer from being a complete snooze.

From sitting on grandpa’s lap and hearing tales of yore to discussing a weekend adventure around the water cooler, a good story and a good storyteller captures the attention and provokes the imagination or thoughts of the listener. In the same way, press releases need to build a connection to the reader and keep him or her thinking. With the social media boom, sending out your message is much easier than in the past. In this flood of information, yours needs to stand out. What can we learn from storytelling?

1.  Know whom you’re talking to. Grandpa lowered his tone when speaking to his grandkids. Your coworker opens his water cooler story with an enthusiastic, “you won’t believe what I did this weekend!” In the same way, your release needs to set the tone early for whom it is is trying to address. Will you need to speak in more simplistic terms? Will you need to use more technical jargon? Will you need to keep it on a serious note? Consider these qualities when starting your story.

2.  Know how long your story needs to be. Will it need plenty of descriptors? Quick details? Imagine how long your attention span would hold up under the same situation.

3.  Use quotes sparingly, or not at all. Telling your audience that so-and-so thinks such-and-such is a great product/innovation/technique is not really telling them anything. It’s an endorsement. If your quote has new information or is unusually entertaining, add it, by all means.

4.  Add a graphic or video. This will break up the monotony of text and give the reader’s brain a chance to explore the message in a different medium. Picture books entertained us as children and coffee table books tell a story through their impressive illustrations. Why not adapt media to tell your story?

5.  Wrap it up. All of the greatest stories have a thought-provoking endings; all the best jokes have snappy punch lines. Aim to tie up the story efficiently with something that the reader will take with him or her or that he or she will reflect upon.

With these techniques in mind, try authoring your release from a storyteller’s perspective. Readers will sit up and take notice and become storytellers of their own by sharing or commenting on your release.

And if you ever need help telling your story, contact our editorial team and we will write it up for you! Start by answering our 5W and we will do the rest.

Thank you!

RushPRNews.com

Our services page.

Media Contact Name: RushPRNews editorial team
Media Phone: (866) 982-1116 ext 1
Media Web Address: www.rushprnews.com/services
Company Contact Name: writing services
Company Web Address: http://rushprnews.com/2013/06/04/rushprnews-offering-press-release-writing-services
Main image credits: Image courtesy of nattavut at FreeDigitalPhotos.net
Click here to see all news from this author/company

Filed Under: BREAKING NEWS, JOURNALISM- News, MARKETING, ADVERTISING, PR, PRESS RELEASE, Publishing

RUSH PR NEWS newswire and press release services at rushprnews.com / AH Marketing ahmarketinggroup.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

Heero: the Perfect 3D Printing Partner Monitors & Controls Progress

Brisbane, Australia 07/21/16 · Heero: Aussie Design Team Launches Kickstarter for Device...

Wharton MBA Students to Release World’s First Consumer Smart-Mirror

NEW YORK 07/20/16 · A team of Wharton MBA students announced that...

Gallery Pouch Protects your Artwork During Shipping

Dallas, Texas 07/14/16 · Great protective packaging when shipping all delicate objects...

SAP Shows Further Commitment to the SME Market by Hiring New President

London, UK 07/14/16 · If, when you think about SAP SE's main...

What Credit Market Experts Are Saying about Brexit

London, UK 07/08/16 · In the initial hours after the leave vote...

Why Starting Off with VPS Hosting is a Wise Decision

London, UK 06/27/16 · You may have heard the term ‘VPS Hosting,...

FlipBelt Launches Hydration Belt for Runners and Fitness Enthusiasts

DENVER, CO 06/22/16 · FlipBelt announces new version of its wildly popular...

Kickstarter Fun: Wu & Y: Combines Art & Activewear

Brooklyn, NY 06/16/16 · Artistic Activewear Brand Raises 20K on the First...

Nursing Schools Struggle to Keep Up With Demand for Nurses

Peoria, Illinois 06/15/16 · Recent studies carried out by the Georgetown Center...

20 Dollars Discount On All PR Distribution Packages Now

San Francisco 06/14/16 · Time to share the joy again! We just...

A Look Back at RPRNmag Newsmagazine Crowdfunding Stories

San Francisco 06/09/16 · CROWDFUNDING A Look Back at Crowdfunding Campaigns: From Wood...