Penguin 2.0 Waddles out, labels the English language as SPAM : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

Penguin 2.0 Waddles out, labels the English language as SPAM

June 12, 2013

Penguin 2.0 Waddles out, labels the English language as SPAM

San Francisco (RPRN) 06/12/13 — By RushPRNews editorial team

 Enjoying your job as a Webmaster or as a SEO leader? Of course you are. Up to now, being productive and efficient has been fairly easy. In fact, the recipe was simple: order content, upload, and then repeat with no real review of quality or style. It worked for a while and it put food on a lot of tables. But Matt Cutts, a software engineer and the head of the webspam team at Google has just released Penguin 2.0 and he says it is going to have quite an impact on SEO, and specifically the content that websites publish.

How much of an impact became clear when he delved into the issue in a recent blog post. He stated that Penguin 2.0 affects 2.3% of English-US enquiries on the search engine. Penguin 2.0 has the most impact on languages that have the most spam. English, simply put, produces the most spam.

This latest update of the algorithm (the formula that Google use to identify good content, basically) is designed to wipe out spam, especially the ‘black hat’ spam that has turned much of the Internet into a wasteland of poor quality, lead-grabbing content. The update is, of course, a good thing, but this doesn’t mean it is an easy thing to work with. The previous update was simply a data management exercise. This thing is big, real big.

Matt Cutts, the much-revered engineer, has suggested that the new Penguin is game changing, and has even gone so far as to state (in his blog) that the previous iteration of Google was all about the home page that websites had. The new one looks at various aspects of a site. This obviously has huge consequences for webmasters that have used spam techniques to drive traffic through poor quality content. Cutt’s agenda is clear. He recently commented ‘It’s gonna have a pretty big impact on web spam’ on This week in Google.”

Penguin 2.0 Waddles out, labels the English language as SPAM

Got a plan? 

So how do you deal with all of this? Well, it will come as no surprise to the majority of webmasters and marketing specialist out there that your content has to be completely, utterly unique from this point on. If you’ve been chugging away paying ‘writers’ to create blog posts for you that read only slightly better than the average phone book, and have75% keyword ‘usage’, then you can kiss goodbye to any kind of ranking.

 However, if you know that your content has to be unique, relevant and of the highest quality, welcome to the party. Google has recognized that the Internet is becoming saturated with spam, and it has with Penguin 2.0 decided that you have to include high quality content that is original. It is as simple as that. 

As important as it is to have fresh content that rocks Google’s world, you also need to make sure that you select a submission process that is ethical if the content is to reach it’s peak. This means taking the time to work carefully with press release submission services to find the best fit for your needs as a company. After you have arranged for the authoring of your content, you need to arrange high quality submission of articles. This means taking your press release, for example, and ensuring it is subject to professional press release submission services that know where to put it and how to disseminate it. Add to this some sensible social sharing and you have a chance to beat the Penguin. Keep your content high quality and disseminate it wisely, and you still have a chance of ranking highly on Google.

article copyright by RushPRNews

Media Contact Name: RushPRNews Editorial team
Media Phone: 866-883-9121
Media Web Address: http://www.rushprnews.com/login
Main image credits: Google
About the author:

RushPR News is a social media newswire service created to help you with content creation and distribution to news outlets and social media networks. RushPRnews can also assist you with your web strategies with experts advices and strategies at an affordable cost. Write us at news@rushprnews.com

Click here to see all news from this author/company

Filed Under: BREAKING NEWS, Technology, New Media - WEB 2.0, Social Media, PRESS RELEASE

RUSH PR NEWS newswire and press release services at rushprnews.com / Anne Howard annehowardpublicist.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

Coalition Joins National Coalition for Infant Health

Washington, D.C. 06/25/15 · Newborn Foundation News: Newborn Health leaders convene in DC...

RushPRnews now offers digital news sites +Targeted News outlet Broadcast

SAN FRANCISCO/MONTREAL 06/22/15 · Your press release to be featured on at...

Save our Skies Santa Cruz Launches Petition Urging FAA to Stop the Jet Noise

Santa Cruz, California 06/21/15 · Outraged Citizens fight FAA's NextGenprogram to reclaim quality...

Ultraseal International makes casting impregnation even easier with fully automated two-stage process

Dusseldorf, Germany 06/17/15 · Ultraseal International is living up to its global...

Army Officials and Ameresco Join to Commemorate Completion of Energy Efficiency and Solar Project

FRAMINGHAM, Mass. & ADELPHI, Md. 06/16/15 · Army Officials and Ameresco Join to Commemorate Completion...

Ultraseal International celebrates second exporting award this year

Birmingham, West Midlands, UK 06/16/15 · Ultraseal International is celebrating a double success after...

The American radio host, Ed Tyll issues death threat, alleges a French-Canadian publisher

Montreal, Quebec, Canada 06/15/15 · On June 5, the controversial radio host, Edward...

Planwise: Best Mortgage Calculator Since 1993

San Francisco, CA 06/09/15 · Planwise Launches Pinterest Style Mortgage Calculator  Planwise launches PlanwiseConnect,...

Israel’s Start Tel Aviv offers global opportunity for Canadian tech startups

Ottawa,Canada 06/09/15 · Israel’s Start Tel Aviv offers global opportunity for...

Demand for Independence of Punjab Echoes in San Francisco

San Francisco 06/08/15 ·  Thousands of North American Sikhs converged in downtown...

World Renowned Casting Director Appointed to Eagle Arts Academy Board of Directors

Los Angeles, CA 06/06/15 · Eagle Arts Academy is pleased to announce that...

MultiClonal Therapeutics Researchers Report Today Breakthrough in Cloning Human “Ground State” Stem Cells

Farmington,CT 06/05/15 · An international consortium including investigators at MultiClonal Therapeutics,...

Time to increase your public relations impact

SAN FRANCISCO 06/04/15 ·                 Your « SPRING2015-2 » Coupon is here! And with it...

Financial Fraud Lengthy Prison Term for Advance Fee Fraudster

Washington, DC 06/02/15 · Like many successful con men, William C. Lange...